Synthflow AI and 8×8 partner to bring AI agents to contact centers
Synthflow AI and 8×8 have formed a strategic partnership to integrate AI agents into 8×8's contact center platform. The move combines Synthflow's conversational AI with 8×8's cloud communications infrastructure to automate customer service across voice, chat, and digital channels.
The integration lets contact centers deploy AI answering assistants without requiring developer support. Customers can automate routine inquiries while giving human agents better tools to handle complex issues. The result: fewer missed calls, higher customer satisfaction scores, and lower operational costs.
What the partnership includes
- AI agents that handle conversations in over 30 languages with low latency and advanced interruption handling
- Memory capabilities that let agents understand customer context across interactions
- Direct resale of Synthflow through 8×8's channel partners
- Access to Synthflow through the 8×8 App Store for small and medium businesses
Synthflow has processed over 65 million customer calls for more than 100 enterprise customers, including Freshworks and Thryv. The company is ranked as a G2 Grid Leader for AI Agents.
Market context
The global voice AI market is expected to reach $54 billion by 2033. Synthflow and 8×8 position this partnership as an alternative to legacy contact center systems that require lengthy implementation cycles and custom development.
"Having handled over 65 million voice interactions, we've seen firsthand the impact that AI has on businesses in driving efficiency, satisfaction, and lowering costs," said Hakob Astabatsyan, CEO of Synthflow.
Victor Belfor, Global Vice President of Business Development and Strategic Partnerships at 8×8, said the partnership addresses growing customer demand for AI agents. "As consumers become increasingly comfortable engaging with AI agents, it's vital that our customers recognize this channel as a priority for seamless, effective customer engagement," he said.
The partnership includes plans for future roadmap initiatives, though neither company specified timelines or details.
For customer support professionals, this type of AI for Customer Support integration represents a shift in how contact centers operate. Understanding how AI Agents & Automation work can help support teams prepare for these tools in their own organizations.
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