Communications Agency The Remarkables Opens in UAE With AI Reputation Focus
Independent communications agency The Remarkables has launched in the United Arab Emirates with a model built around managing brand visibility within AI systems. The agency pairs senior-led advisory services with The Mark, a proprietary tool developed with LEOPRD that measures and improves how large language models discover and recommend brands.
Rather than opening a traditional office, The Remarkables is deploying specialists from its global network across crisis management, campaigns, and corporate communications on a project basis. The approach bypasses the infrastructure and junior-heavy staffing models of legacy agencies.
What The Mark Does
The tool addresses a practical gap: most brands don't know how they appear in AI-generated responses. As people increasingly ask AI systems instead of searching the web, the answers those systems provide shape perception.
The Mark audits AI visibility, benchmarks competitors, identifies risks, and tracks how brands show up across ChatGPT, Google Gemini, Perplexity, and CoPilot. The focus reflects a shift in how reputation forms. According to LEOPRD's research, 62 percent of brand mentions in AI responses come from earned sources-editorial coverage, reviews, rankings-rather than owned channels. Editorial coverage alone influences one-third of all AI brand mentions.
This means what others say about a brand carries three times more weight than what the brand says about itself.
Why the UAE, Why Now
The UAE leads globally in AI adoption. Sixty-four percent of the working-age population used generative AI tools by the end of 2025, ahead of Singapore at 60.9 percent. The US ranks 24th despite leading in AI infrastructure.
The region continues to invest and expand while geopolitical tensions elsewhere create caution. That creates a window for brands to build credibility now, before the next phase of regional influence solidifies.
Perception forms instantly and increasingly through AI. Brands that invest in visibility now will define what comes next.
A Broader Shift
AI platforms now function as stakeholders in how narratives form. They process information, synthesize answers, and influence decisions. The Remarkables positions itself to help organizations control how they're understood within those systems-moving beyond traditional communications into a more strategic role.
The real risk isn't being talked about. It's being left out of the answer.
For PR professionals, this reflects a fundamental change in how reputation management works. Generative AI and LLM systems are now part of the stakeholder map, and AI for PR & Communications means understanding how to operate within those systems, not just traditional media channels.
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