Top 28 AI Personalization Tools to Boost Customer Engagement and Conversions in 2025

AI for Personalization: 28 Best Tools To Use in 2025

Customers expect experiences that fit their unique preferences and behaviors. The old approach of one-size-fits-all marketing no longer cuts it. AI for personalization is now key to delivering content, product suggestions, and user experiences that connect on an individual level.

By analyzing large datasets instantly, AI predicts what users want and automates personalized experiences that boost engagement, loyalty, and conversions. Below is a practical guide to 28 top tools that leverage AI for personalization, helping businesses make deeper customer connections.

E-commerce & Retail: AI for Personalization in Action

• Dynamic Yield
  Dynamic Yield personalizes every interaction across web, mobile, and email. Instead of generic promotions, it runs continuous AI-powered tests to deliver the best experience for each visitor. For example, new visitors might see “Just Dropped” banners, while loyal customers get exclusive discounts. This platform suits enterprise needs with custom pricing.
• Nosto
  Nosto personalizes product recommendations, category pages, and search results using AI. It re-ranks search results based on browsing history and purchase patterns, increasing conversion chances. Pricing varies based on site traffic.
• Bloomreach
  Bloomreach combines customer data from multiple sources to create a unified profile, powering AI-driven search and content personalization. For example, a home goods store can show kitchen gadgets to a past kitchenware buyer and linen collections to someone interested in bedding. Pricing is customized for enterprise clients.
• Vue.ai
  Vue.ai uses visual AI to auto-tag product images and generate model imagery, automating “Shop the Look” recommendations. It suggests visually compatible items, saving time and enhancing relevance. Pricing depends on usage and scale.
• Algolia
  Known for search-as-a-service, Algolia integrates AI to personalize search rankings in real-time based on user intent and behavior. For instance, premium shoppers see high-end jackets first, while budget shoppers see sale items prioritized. Algolia offers a free tier and paid plans starting at $1.50 per 1,000 requests.
• Adobe Target
  Adobe Target uses AI to optimize content delivery automatically, replacing static A/B testing. Marketers can show product recommendations based on browsing behavior. Pricing is custom and often bundled with Adobe Experience Cloud.
• Klevu
  Klevu enhances site search with natural language processing, delivering relevant product matches tailored to shopper preferences. Pricing starts around $499/month.
• Clerk.io
  Clerk.io uses AI for personalized product recommendations, search, and emails, tailoring suggestions based on user behavior. Pricing starts at €249/month.

Marketing Automation & CRM with AI for Personalization

• HubSpot (Marketing Hub)
  HubSpot applies AI to predictive lead scoring, smart A/B testing, and personalized email content. Marketers can dynamically customize emails based on recipient engagement or lifecycle stage. The Professional tier with these features starts at about $800/month.
• Salesforce Einstein
  Einstein adds AI-powered predictions and recommendations across sales, service, and marketing. It guides reps with data-driven next steps, moving beyond guesswork. Pricing varies by Salesforce product.
• Braze
  Braze uses AI to optimize message timing, channel, and content across push notifications, email, and in-app messages. For example, it can push breaking news alerts to users likely to engage at specific times. Pricing is custom.
• Iterable
  Iterable’s AI scores customer loyalty and optimizes send times for emails. This allows personalized timing and messaging in workflows like cart abandonment, improving effectiveness. Pricing varies with contacts and usage.
• Optimove
  Optimove maps customer journeys using AI to target “future-value” customers. It can identify which users are likely to churn or become VIPs, enabling tailored retention or reward campaigns. Plans are custom quoted.
• Insider
  Insider offers AI-driven personalization across web, app, and messaging, enabling dynamic audience segmentation and individualized content delivery. Pricing is custom.

Content & Website AI for Personalization

• Optimizely
  Optimizely has grown into a Digital Experience Platform that personalizes content in real time for different audience segments. For example, it can highlight security features to enterprise visitors and pricing to startups on the same site. Pricing is enterprise-level and custom.
• Mutiny
  Mutiny is a no-code AI platform for B2B marketers that personalizes website content by visitor data like company or industry. It can swap headlines and logos dynamically to immediately resonate with visitors. Plans start around $2,500/month.
• Personyze
  Personyze uses over 70 user data points to personalize websites with real-time recommendations, pop-ups, and content changes. For example, a travel site can promote beach destinations to users in cold climates and ski trips to others. Pricing starts at about $150/month.
• Instapage
  Instapage personalizes landing pages to match the exact ad visitors clicked, improving conversions. One visitor might see “easy accounting” messaging, another “tax compliance.” Pricing is custom, starting with their Converting plan.
• Vidyard
  Vidyard enables personalized video messages with viewer data, enhancing sales outreach. Reps can include prospect names and relevant content in videos, offering a personal touch. Free and paid plans are available.
• Persado
  Persado’s AI generates emotionally resonant marketing copy, optimizing email subject lines and messaging for different segments. Pricing is enterprise-level and custom.
• Recombee
  Recombee offers a real-time recommendation engine that personalizes suggestions based on user interactions beyond just popularity. Pricing starts at $99/month.
• Frosmo
  Frosmo allows marketers to deploy website personalization without heavy development. Travel companies use it to recommend destinations based on browsing. Pricing is custom.

Customer Support & Service Using AI for Personalization

• Zendesk
  Zendesk’s AI-powered Answer Bot understands customer questions and delivers instant answers from a knowledge base. It collects context before handing off to agents, speeding up resolution. Plans start around $49/agent/month.
• Intercom
  Intercom’s AI chatbots provide personalized, automated support by accessing internal help docs and handling complex queries. For example, it can guide customers through updating billing info in real time. Pricing starts at $39/seat/month.
• Ada
  Ada offers AI chatbots that integrate with customer accounts to provide personalized information like order status and tracking details. This goes beyond generic FAQs. Ada is an enterprise solution with custom pricing.
• Segment
  Segment is a Customer Data Platform that collects and unifies customer data from various sources, powering AI personalization in other tools. It solves data silos, making personalized experiences possible. Segment has a free tier; paid plans start at $120/month.
• Amplitude
  Amplitude uses AI to analyze user behavior, predict conversion or churn likelihood, and identify user personas. This insight enables more targeted messaging based on actual usage patterns. Amplitude offers a free plan and custom paid plans.
• Drift
  Drift’s conversational marketing chatbots adapt replies based on visitor intent, qualifying leads in real time rather than offering generic answers. Pricing starts at $2,500/month.

Conclusion

AI for personalization transforms how businesses engage customers by delivering relevant, individualized experiences at scale. These 28 tools cover e-commerce, marketing automation, website content, and customer support—each helping businesses move away from generic messaging to meaningful, one-to-one communication.

Picking the right AI tool depends on your goals—whether that’s improving product recommendations, automating personalized marketing campaigns, or enhancing support interactions. Embracing AI-driven personalization is essential to connect effectively with customers and grow your business.

For those looking to deepen their knowledge and skills in AI, exploring specialized courses can be a valuable step. More resources and training are available at Complete AI Training.