WAN-IFRA, the World Association of News Publishers, appointed media innovation executive Ezra Eeman as its director of AI in Media, effective October 1, 2026. The appointment expands the organization's leadership as it increases support for publishers dealing with the fast adoption of artificial intelligence across journalism and digital media.
Eeman joins from Dutch public broadcaster NPO, where he served as director of strategy and innovation for three years. He previously advised WAN-IFRA on its AI initiatives starting in late 2024 and has contributed to the association's conferences and executive programs.
Eeman's role and WAN-IFRA's AI expansion
In his new position, Eeman will lead WAN-IFRA's AI strategy and oversee programs to help publishers implement AI responsibly. His responsibilities include executive education, industry research and benchmarking, advisory services, strategic partnerships, and the creation of new initiatives supporting AI adoption globally. The appointment comes as news organizations increasingly incorporate AI into reporting, content production, audience engagement, and business operations.
WAN-IFRA has expanded its AI-focused offerings in recent years, including the AI in Media community, Newsroom AI Catalyst, AI Futures Lab, the Next Gen AI Leaders program, executive education courses, and global AI forums.
Strategic vision for AI in journalism
Stig Ørskov, chief executive officer of WAN-IFRA, said, "Ezra Eeman is one of the most respected voices on AI in the global news industry. He combines strategic insight with practical experience, helping publishers understand not only what AI makes possible, but how to implement it in ways that strengthen journalism and create lasting business value." He added that Eeman will work with members and technology partners to help ensure publishers adopt AI "with confidence, responsibility and purpose."
Eeman said, "Artificial intelligence is already transforming how news organizations operate, create value and engage with audiences. The challenge for publishers is no longer whether to embrace AI, but how to do so in a way that strengthens journalism, builds trust and creates sustainable business value. WAN-IFRA is uniquely positioned to bring together the global news industry, facilitate practical learning and foster collaboration across markets." He added that publishers should play an active role in shaping how AI influences journalism and public trust.
The appointment underscores the growing need for AI for Executives & Strategy as publishers face decisions about how to integrate AI without compromising journalistic values.
Eeman has held senior innovation and digital leadership positions at Mediahuis, the European Broadcasting Union, and Belgian public broadcaster VRT. He is widely recognized for advising media organizations on digital transformation and emerging technologies.
WAN-IFRA's network spans 60 national association members representing over 20,000 publications in more than 120 countries. The organization provides research and strategic support that now encompasses AI for PR & Communications as news publishers increasingly adopt AI-driven tools for audience engagement and content distribution.
Why this matters for executives and strategy
For news executives, this appointment signals that AI adoption is no longer a technical experiment but a strategic imperative. Eeman's role will influence how thousands of publishers worldwide integrate AI into their operations, offering frameworks for responsible use that protects editorial integrity while driving business value. Leaders should watch for the programs and benchmarks WAN-IFRA develops under Eeman's direction, as they will likely set industry standards for AI governance in media.
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