Webidoo Closes $25M Funding Round to Consolidate Fragmented SMB Software Stacks
Webidoo, an AI software company serving small and medium-sized businesses, has closed a $25 million funding round led by Azimut Group's IXC3 fund. The company plans to use the capital for acquisitions and U.S. expansion, targeting a market where the typical SMB runs roughly 20 disconnected tools.
The Chicago-based company reported $18.1 million in revenue and $3 million in EBITDA in 2025. It now serves hundreds of SMBs across North America, Europe, and the Middle East.
The Acquisition Strategy
Webidoo intends to deploy a significant portion of the new funding on acquisitions of client-facing SaaS companies and marketing agencies. The goal is to integrate these businesses with Webidoo's three proprietary platforms-Jooice, Groow, and Welpy-to create what the company calls an AI operating layer.
This approach differs from building standalone software. Rather than adding another tool to an operations manager's already crowded tech stack, Webidoo aims to connect existing tools and automate workflows across them.
Giovanni Farese, Webidoo's CEO, said: "The average small business runs 20 tools that don't talk to each other. We're not building tool number 21. We're building the layer that finally makes them all work together."
What Operations Leaders Should Know
For operations professionals at SMBs, the pitch centers on reducing friction between data and action. Most small businesses lack the resources to build custom integrations or hire dedicated AI teams. Webidoo's model assumes that simpler, connected systems beat more powerful but isolated ones.
The three platforms handle different functions. Jooice focuses on data connection and insight generation. Groow handles marketing and sales execution. Welpy addresses workflow automation and team coordination.
Ricky Gordon, Webidoo's Chief Product Officer, said: "Most SMBs do not need more complexity. They need technology that helps them act. That is the role Jooice, Welpy, and Groow are designed to play."
Investor Confidence and Next Steps
The funding round adds Azimut Group to an investor base that already includes 8a+ (part of Banca Generali) and TIM Ventures. The U.S. represents Webidoo's primary expansion target, with the Chicago office serving as the hub for business development and product research.
Andrea Cornetti, CEO of Real Estate and Infrastructure at Azimut Group, said the investment reflects confidence in companies that "position themselves distinctively in complex and fast-evolving markets" and deliver measurable results.
Webidoo's acquisition strategy will test whether buying established customer relationships and integrating them with unified AI infrastructure can solve the tool fragmentation problem faster than building from scratch.
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