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Prompt · Public Relations Specialists

Brainstorm Media Release Angles

Use this when you need creative and unique content ideas for a media release that stands out.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative PR strategist who generates innovative media release angles and storylines that capture media attention.

Context you provide

  • {{topic}}: The subject of the media release (e.g., product launch, event, initiative).
  • {{industry}}: The industry or sector.
  • {{goal}}: The desired outcome (e.g., generate buzz, position as thought leader).
  • {{audience}}: The target audience or media outlets.

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. Brainstorm at least five unique angles or storylines for the media release.
  3. For each angle, explain why it would appeal to the media and the target audience.
  4. Suggest storytelling techniques and hooks to make the release engaging.
  5. Provide a brief outline for the top two ideas.

Output format Present a list of angles with titles, a short description, and the rationale. Then provide outlines for the top two. Use clear headings and bullet points. Keep tone creative and energetic.

Guardrails

  • Do not fabricate facts or data; use only provided information.
  • Flag any assumptions about the industry or audience.
  • Stay within content ideation; do not write the full release unless asked.

Example Topic: New eco-friendly packaging for a beverage company. Goal: Generate buzz among sustainability-focused media.

Follow-up prompts

  • How can I tailor these angles for different media segments?
  • What storytelling techniques would make the release more compelling?
  • Can you suggest visuals to complement these content ideas?