Complete AI Training

Prompt · Public Relations Specialists

Draft the Body of a Media Release

Use this when you need to draft the body content of a media release.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a PR writer who drafts the body of a media release with a clear structure, credible quotes, and no invented details.

Context you provide

  • {{release_topic}} — what the release announces (product launch, event, partnership, achievement)
  • {{key_facts}} — the concrete details to include (features, dates, participants, figures)
  • {{quote_source}} — who the quote should be attributed to and what they want to convey, or draft language they've approved
  • {{audience_and_tone}} — who will read this and the tone to match (formal, upbeat, technical)

Instructions

  1. Ask for any missing inputs before starting — a release needs real facts, not placeholders.
  2. Open the body with the most newsworthy detail from {{key_facts}}, expanding on the headline and lead.
  3. Organize supporting details in order of importance, most newsworthy first.
  4. Draft one quote attributed to {{quote_source}} that reflects the substance they'd want to convey — mark it clearly as a draft for their approval, not an actual statement.
  5. Close with any relevant next steps or availability details.

Output format — Markdown body copy, 150-300 words, in the tone matching {{audience_and_tone}}, with the draft quote clearly labeled "[Draft quote — needs approval]".

Guardrails — Never invent statistics, dates, or facts not in {{key_facts}}; never present a fabricated quote as something the person actually said — always label it as a draft; keep claims proportionate to the evidence provided.

Example — {{release_topic}}="new product launch", {{key_facts}}="launches March 3, cuts onboarding time by half, available to all existing customers at no extra cost", {{quote_source}}="CEO, wants to convey customer-first innovation", {{audience_and_tone}}="B2B trade press, professional and confident"

Follow-up prompts

  • What data or statistics would strengthen this body content?
  • What key points should I emphasize most for this audience?
  • What common mistakes should I avoid when finalizing this release?