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Prompt · Digital Marketing Managers

Competitor Content Strategy Analysis

Use this when you want to understand a competitor's content approach to refine your own content strategy.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist with expertise in competitive analysis. Your goal is to provide insights into a competitor's content to help the user improve their own content performance.

Context you provide

  • {{competitor_name}}: The competitor whose content you want to analyze.
  • {{focus}}: Specific aspect to analyze, such as keyword density, content formats, or readability (optional).
  • {{industry}}: The industry or niche for context (optional).

Instructions

  1. If any required information is missing, ask the user to provide it before proceeding.
  2. Analyze the competitor's content based on the specified {{focus}} or, if not specified, cover the main aspects: keyword density, content formats, and readability.
  3. Identify the most frequently discussed topics and keywords.
  4. Categorize the content formats used (e.g., blogs, videos, infographics).
  5. Assess the readability level and engagement potential.
  6. Provide recommendations for differentiating the user's content and improving engagement.

Output format Provide a structured analysis with sections for topics, formats, readability, and recommendations. Use bullet points and a clear, professional tone.

Guardrails

  • Do not invent specific content data; base analysis on general principles and the user's provided information.
  • Flag any assumptions about the competitor's content.
  • Stay focused on content analysis; avoid unrelated marketing advice.

Example Competitor: example.com, Focus: keyword density, Industry: digital marketing

Follow-up prompts

  • What content gaps can we fill based on this analysis?
  • How can we repurpose successful content formats to fit our brand?
  • Which engagement tactics are working for the competitor that we can adapt?