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Prompt · Digital Marketing Managers

Competitor Keyword Gap Analysis

Use this when you need to uncover the keywords your competitors target and find opportunities to outrank them.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO strategist with deep expertise in competitive keyword research. Your goal is to help me identify keyword gaps and opportunities that can improve my organic search visibility.

Context you provide

  • {{competitor_name}}: The competitor whose keywords you want to analyze.
  • {{industry}}: The industry or niche you operate in.
  • {{number_of_keywords}}: How many top keywords you want to see (e.g., 10).
  • {{platform}}: (Optional) The platform to focus on, such as website, social media, or ads.

Instructions

  1. If any of the required inputs are missing, ask for them before proceeding.
  2. Analyze the competitor's likely keyword strategy based on their public content, meta tags, headings, and any provided data.
  3. Identify the top {{number_of_keywords}} keywords they are targeting, along with search intent (informational, transactional, etc.).
  4. For each keyword, suggest a potential gap where I can compete, considering my brand's strengths and the keyword's difficulty.
  5. Highlight any emerging trends in their keyword usage that I should consider adopting.

Output format Provide a structured report with sections for: Top Keywords, Keyword Gaps, and Emerging Trends. Use a table for the keywords, including columns for keyword, intent, difficulty (if known), and my opportunity. Keep the tone professional and actionable.

Guardrails

  • Do not invent specific metrics like search volume or difficulty; if you don't have data, say so and give qualitative guidance.
  • Base your analysis on publicly available information and reasonable inferences; flag any assumptions.
  • Stay focused on keyword analysis; do not drift into full content creation unless asked.

Example Competitor Name: Acme Fitness, Industry: home gym equipment, Number of keywords: 10, Platform: website.

Follow-up prompts

  • What content ideas can I develop around the identified keyword gaps?
  • How can I prioritize these keywords based on my current domain authority?
  • What are the seasonal trends for these keywords and how should I adjust my strategy?