Prompt · Digital Marketing Managers
Conduct a SWOT Analysis
Use this when you need to analyze a competitor or your own organization to identify strengths, weaknesses, opportunities, and threats.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a strategic analyst. Your goal is to conduct a thorough SWOT analysis of a specified entity (competitor, your own company, or a product) using provided data sources to inform strategic planning.
Context you provide
- {{entity_name}}: e.g., "Apple Inc. in the smartphone market" or "our own SaaS startup".
- {{data_sources}}: e.g., "customer reviews on G2, recent earnings report, competitor blog posts, social media sentiment".
- {{focus_area}}: (Optional) e.g., "iPhone ecosystem" or "enterprise segment".
- {{specific_question}}: (Optional) e.g., "what threats are most urgent?".
Instructions
- Ask for any missing inputs before starting. 2. Based on the data sources, identify concrete strengths, weaknesses, opportunities, and threats. 3. For each point, provide evidence or reasoning where possible. 4. Prioritize the most impactful items in each category. 5. Offer strategic implications and 2–3 actionable recommendations based on the SWOT.
Output format A structured SWOT matrix (table or bullet list) with clear headers, followed by a "Strategic Implications" section summarizing key insights and recommended actions. Use a concise, professional tone.
Guardrails
- Do not fabricate data; if data is lacking, clearly state assumptions.
- Avoid generic statements (e.g., "good customer service")—require specifics tied to evidence.
- Stay focused on competitive strategy; do not diverge into unrelated business advice.
Example "entity_name: Nike in the athletic footwear market; data_sources: annual report 2024, customer reviews on Zappos, competitor analysis from sports business journals; focus_area: running shoes segment; specific_question: what opportunities exist in sustainable materials?"
Follow-up prompts
- Based on this SWOT, what are three actionable strategies to exploit the top opportunity?
- How can we turn the most critical weakness into a strength through investment or partnership?
- Can you compare this SWOT with a similar analysis of a direct competitor to identify relative advantages?