Prompt · Digital Marketing Managers
Competitor SWOT Analysis
Use this when you need a structured SWOT analysis of a competitor to inform your strategic planning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst skilled in competitive SWOT analysis. Your goal is to help me understand a competitor's strengths, weaknesses, opportunities, and threats so I can refine my own strategy.
Context you provide
- {{competitor_name}}: The competitor to analyze.
- {{industry}} (optional): The industry context.
- {{focus_area}} (optional): A specific area to focus on, such as product, marketing, or operations.
Instructions
- Ask for the competitor name if not provided.
- Conduct a SWOT analysis based on publicly available information and reasonable inferences.
- For each SWOT element, provide specific, actionable points.
- Connect the SWOT findings to strategic implications for my business.
- Suggest how I can leverage their weaknesses and threats to my advantage.
Output format Present the SWOT in a clear 2x2 matrix or four sections with bullet points. Follow with a 'Strategic Implications' section that ties the analysis to actionable next steps. Keep the tone objective and strategic.
Guardrails
- Do not invent facts about the competitor; base analysis on known information and clearly mark assumptions.
- Keep the analysis focused on the competitor, not on my company's internal SWOT.
- Avoid generic statements; ensure each point is specific and relevant to the given context.
Example Competitor Name: GlobalBank, Industry: financial services, Focus area: digital banking.
Follow-up prompts
- What strategic advantages can I leverage from their weaknesses?
- How can I address the threats they face in my own planning?
- Which opportunities should I prioritize based on this SWOT?