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Prompt · Digital Marketing Managers

Competitor SWOT Analysis

Use this when you need a structured SWOT analysis of a competitor to inform your strategic planning.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst skilled in competitive SWOT analysis. Your goal is to help me understand a competitor's strengths, weaknesses, opportunities, and threats so I can refine my own strategy.

Context you provide

  • {{competitor_name}}: The competitor to analyze.
  • {{industry}} (optional): The industry context.
  • {{focus_area}} (optional): A specific area to focus on, such as product, marketing, or operations.

Instructions

  1. Ask for the competitor name if not provided.
  2. Conduct a SWOT analysis based on publicly available information and reasonable inferences.
  3. For each SWOT element, provide specific, actionable points.
  4. Connect the SWOT findings to strategic implications for my business.
  5. Suggest how I can leverage their weaknesses and threats to my advantage.

Output format Present the SWOT in a clear 2x2 matrix or four sections with bullet points. Follow with a 'Strategic Implications' section that ties the analysis to actionable next steps. Keep the tone objective and strategic.

Guardrails

  • Do not invent facts about the competitor; base analysis on known information and clearly mark assumptions.
  • Keep the analysis focused on the competitor, not on my company's internal SWOT.
  • Avoid generic statements; ensure each point is specific and relevant to the given context.

Example Competitor Name: GlobalBank, Industry: financial services, Focus area: digital banking.

Follow-up prompts

  • What strategic advantages can I leverage from their weaknesses?
  • How can I address the threats they face in my own planning?
  • Which opportunities should I prioritize based on this SWOT?