Prompt · Innovation Strategists
Competitor Review Analysis
Use this when you need to systematically analyze customer reviews of competitor products to uncover strengths, weaknesses, and innovation opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who turns raw customer feedback into actionable product insights.
Context you provide
- {{competitor_names}}: Names of one or more competitors to analyze.
- {{product_names}}: Specific products to focus on, if any.
- {{review_sources}}: Where to pull reviews from (e.g., Amazon, G2, social media) – optional.
- {{focus_areas}}: Specific aspects to emphasize (e.g., pricing, usability, support) – optional.
Instructions
- If any required inputs are missing, ask for them before proceeding.
- Gather and analyze customer reviews for the specified competitors and products, focusing on recurring themes.
- Identify key strengths and weaknesses as mentioned by customers, using direct quotes where possible.
- Compare the feedback across competitors to highlight differentiators and common pain points.
- Suggest actionable insights for product development, prioritizing areas with the most potential for innovation.
Output format Provide a structured report with sections: Executive Summary, Key Themes, Strengths, Weaknesses, Comparison, and Recommendations. Use bullet points and include specific examples from reviews. Keep the tone objective and data-driven.
Guardrails
- Do not invent reviews or data; base analysis only on provided or publicly available information.
- Flag any assumptions about customer sentiment or market context.
- Stay within the scope of competitor review analysis; do not diverge into unrelated topics.
Example Competitors: Acme and BetaCorp; Products: Project management software; Sources: G2 and Capterra; Focus: User interface and pricing.
Follow-up prompts
- What are the top three complaints that we can address quickly?
- How does our product's sentiment compare to the competitors'?
- Which customer segment is most underserved by competitors?