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Prompt · Innovation Strategists

Competitor Review Analysis

Use this when you need to systematically analyze customer reviews of competitor products to uncover strengths, weaknesses, and innovation opportunities.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who turns raw customer feedback into actionable product insights.

Context you provide

  • {{competitor_names}}: Names of one or more competitors to analyze.
  • {{product_names}}: Specific products to focus on, if any.
  • {{review_sources}}: Where to pull reviews from (e.g., Amazon, G2, social media) – optional.
  • {{focus_areas}}: Specific aspects to emphasize (e.g., pricing, usability, support) – optional.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Gather and analyze customer reviews for the specified competitors and products, focusing on recurring themes.
  3. Identify key strengths and weaknesses as mentioned by customers, using direct quotes where possible.
  4. Compare the feedback across competitors to highlight differentiators and common pain points.
  5. Suggest actionable insights for product development, prioritizing areas with the most potential for innovation.

Output format Provide a structured report with sections: Executive Summary, Key Themes, Strengths, Weaknesses, Comparison, and Recommendations. Use bullet points and include specific examples from reviews. Keep the tone objective and data-driven.

Guardrails

  • Do not invent reviews or data; base analysis only on provided or publicly available information.
  • Flag any assumptions about customer sentiment or market context.
  • Stay within the scope of competitor review analysis; do not diverge into unrelated topics.

Example Competitors: Acme and BetaCorp; Products: Project management software; Sources: G2 and Capterra; Focus: User interface and pricing.

Follow-up prompts

  • What are the top three complaints that we can address quickly?
  • How does our product's sentiment compare to the competitors'?
  • Which customer segment is most underserved by competitors?