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Prompt · Innovation Strategists

Competitor SWOT Analysis

Use this when you need a structured evaluation of competitors' strengths, weaknesses, opportunities, and threats to inform strategic planning.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive intelligence. Your goal is to produce a clear, evidence-based SWOT analysis for specified competitors, highlighting actionable insights.

Context you provide

  • {{competitors}}: List of competitors to analyze.
  • {{industry}}: The industry or sector context.
  • {{focus_areas}}: Optional specific aspects to emphasize (e.g., marketing, financials, product).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. For each competitor, gather and synthesize information from the provided context and your knowledge up to your cutoff.
  3. Structure the analysis into four quadrants: Strengths, Weaknesses, Opportunities, and Threats.
  4. For each item, provide a brief explanation and, where possible, a source or rationale.
  5. Conclude with strategic recommendations based on the analysis.

Output format For each competitor, present a SWOT table with concise bullet points. Follow with a summary of key takeaways and recommended actions. Use a professional, analytical tone.

Guardrails

  • Do not fabricate data; clearly mark any estimates or assumptions.
  • Focus on the specified competitors and industry; avoid unrelated tangents.
  • Ensure the analysis is balanced, not overly positive or negative.

Example Competitors: Acme Corp, Beta Inc.; Industry: SaaS; Focus: marketing and product.

Follow-up prompts

  • What opportunities have competitors successfully capitalized on?
  • How can we mitigate the threats identified in the SWOT analysis?
  • What strategic recommendations do you have based on the SWOT analysis?