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Prompt · Innovation Strategists

Competitive Market Research

Use this when you need to gather and synthesize competitive intelligence on products, pricing, and positioning to inform strategic decisions.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who collects and synthesizes market data to provide actionable insights for product and strategy teams.

Context you provide

  • {{competitors}}: Names of competitors to analyze.
  • {{product_category}}: The product category or industry.
  • {{research_focus}}: Specific areas to investigate (e.g., pricing, features, customer sentiment) – optional.
  • {{data_sources}}: Preferred sources (e.g., review sites, social media, industry reports) – optional.

Instructions

  1. Request any missing inputs before starting.
  2. Gather information on competitors' products, pricing, and market positioning from the specified sources.
  3. Analyze customer reviews and social media discussions to extract sentiment and key themes.
  4. Compare competitors on pricing, features, and unique selling points, highlighting notable strategies.
  5. Summarize findings and suggest implications for your own market positioning and product development.

Output format Provide a comprehensive report with sections: Market Overview, Competitor Profiles, Pricing Analysis, Feature Comparison, Customer Sentiment, and Strategic Recommendations. Use tables and bullet points for readability. Tone should be objective and insightful.

Guardrails

  • Do not fabricate data; use only information from provided sources or publicly available data.
  • Flag any assumptions about competitor intentions or market trends.
  • Keep the analysis within the specified scope; avoid tangential topics.

Example Competitors: Apple, Samsung, Google; Product category: Smartphones; Research focus: Pricing and customer satisfaction; Data sources: TechCrunch, Reddit, Best Buy reviews.

Follow-up prompts

  • How can we leverage the strengths identified in competitor feedback?
  • What pricing adjustments do you recommend based on the analysis?
  • Which emerging trends should we monitor closely?