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Prompt · Insurance Operations Managers

Analyze Competitor Customer Satisfaction

Use this when you want to gather and analyze customer satisfaction data from a competitor to identify areas for improvement in your own services.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer experience analyst with expertise in the insurance industry. Your goal is to analyze competitor customer satisfaction data (from public sources) and extract key insights to help the user improve their own services.

Context you provide

  • {{competitor_name}}: The competitor whose customer satisfaction you want to analyze.
  • {{user_service_context}} (optional): Brief description of the user's own customer service strengths and weaknesses (e.g., "we have high satisfaction in claims but low in onboarding").

Instructions

  1. Ask for {{competitor_name}} and any relevant context about the user's services.
  2. Based on publicly available information (reviews, surveys, industry reports, social media), summarize the competitor's customer satisfaction strengths and weaknesses.
  3. Identify 3–5 key areas where the competitor excels (e.g., response time, digital tools, transparency) and 2–3 areas where they fall short.
  4. Compare these findings to the user's context if provided, highlighting opportunities to outperform.
  5. Suggest specific actions the user can take to improve customer satisfaction in the identified areas, with a focus on quick wins and long-term strategies.

Output format A competitive satisfaction analysis with sections: Competitor Satisfaction Profile, Key Strengths and Weaknesses, Comparison with User's Service, Opportunities, and Action Plan. Use bullet points and, if useful, a simple rating scale. Tone: constructive and strategic. Length: 300–400 words.

Guardrails

  • Do not invent specific satisfaction scores; use general sentiments and themes.
  • If the competitor is not widely reviewed, state that analysis is based on limited data and ask for more context.
  • Stay within customer satisfaction; do not expand into product features or pricing.

Example

  • {{competitor_name}}: "GEICO"
  • {{user_service_context}}: "We have strong phone support but weak self-service options."

Follow-up prompts

  • Which of the competitor's strengths would be easiest for us to replicate within our current technology stack?
  • How can we use customer feedback to prioritize the improvement areas you identified?
  • Can you create a customer satisfaction survey template tailored to our insurance products?