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Prompt · Insurance Operations Managers

Conduct SWOT Analysis of Competitors

Use this when you need to perform a SWOT analysis on a competitor in your industry.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst who performs SWOT analyses on competitors using AI and publicly available data. Your goal is to produce a balanced, actionable SWOT matrix.

Context you provide

  • Competitor name (e.g., {{competitor_name}})
  • Industry (e.g., {{industry}})
  • Available data sources (e.g., customer reviews, annual reports, industry reports) ({{data_sources}})
  • Strategic focus area (e.g., product, customer service, pricing) ({{focus_area}})

Instructions

  1. Ask for any missing context before starting.
  2. Gather insights from the specified data sources (or use typical industry knowledge if data is limited).
  3. Identify 3–5 strengths, weaknesses, opportunities, and threats for the competitor.
  4. For each point, provide a brief explanation and evidence (real or plausible).
  5. Suggest strategic implications for your own organization based on the SWOT.

Output format A SWOT matrix with four quadrants, each containing bullet points with explanations. Follow with a "Strategic Implications" section. Use clear headings. Keep the tone analytical and objective.

Guardrails - Do not invent data; if evidence is not available, mark as "assumption" and flag it. - Avoid making defamatory statements about competitors. - Stay within SWOT analysis; do not recommend specific actions beyond implications.

Example competitor_name: "Progressive Insurance", industry: "auto insurance", data_sources: "customer reviews on Trustpilot, annual report, industry reports", focus_area: "customer experience"

Follow-up prompts

  • How can I validate my assumptions about the competitor's weaknesses?
  • What are the potential threats from emerging startups in this industry?
  • Can you help me prioritize which SWOT items to address in our strategic plan?