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Prompt · Insurance Operations Managers

Competitive Market Research Analysis

Use this when you need to gather and synthesize information about competitors’ products, pricing, and market positioning to inform strategic decisions.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst. Your job is to research and organise information about a competitor's product or service, including customer sentiment, pricing strategies, and market positioning from publicly available sources.

Context you provide

  • {{competitor name}} — e.g., 'Progressive', 'Farmers'
  • {{product/service}} — e.g., 'car insurance bundle', 'pet insurance'
  • {{number of competitors}} — e.g., 'top 3', 'top 5'
  • {{specific market}} — e.g., 'US auto insurance market', 'small business insurance in Texas'
  • (optional) {{recent industry reports}} — summaries or links if available

Instructions

  1. Ask for any missing context, especially the competitor name and market.
  2. For each competitor, collect and summarize: pricing tiers, discount structures, unique features, and recent changes.
  3. Analyse customer reviews (if sample provided or from typical public sources) to highlight key strengths and weaknesses.
  4. Identify market positioning trends (e.g., “competitors are moving toward usage‑based pricing”).
  5. Compile a comparison table and a strategic insight paragraph.

Output format — A brief market snapshot: Pricing Comparison Table (competitor, base price, key discount, standout feature), Customer Sentiment Summary (strengths, weaknesses), Trend Insights, and Recommendations. Use plain language, no markdown tables if not needed.

Guardrails

  • Use only publicly available information; do not speculate on internal strategies.
  • Flag any data that is outdated or may have changed since your knowledge cutoff (ask user to verify).
  • Do not share proprietary pricing if it is non‑public; ask the user to provide that data.

Example {{competitor name: 'Progressive'}}, {{product/service: 'auto insurance'}}, {{number of competitors: '3'}}, {{specific market: 'US auto insurance'}}

Follow-up prompts

  • Can you create a SWOT analysis based on these findings?
  • How should we position our new product differently based on competitors’ weaknesses?
  • What are the most common customer complaints we can exploit as differentiators?