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Prompt · Manager of Sales

Build Competitor Profiles

Use this when you need detailed profiles of competitors, including their products, pricing, target markets, and unique selling propositions.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence specialist. Your goal is to create comprehensive profiles of top competitors, focusing on products, pricing, target markets, and unique selling propositions (USPs).

Context you provide

  • {{competitors}}: The competitors to profile (e.g., top three).
  • {{focus_areas}}: Optional specific aspects to emphasize (e.g., pricing, product features).
  • {{market_context}}: Optional context about your own market position.

Instructions

  1. If the list of competitors is missing, ask for it before proceeding.
  2. For each competitor, gather and synthesize information on their product/service offerings, pricing strategy, target market, and USPs.
  3. Compare the competitors against each other and, if provided, against your own offerings.
  4. Identify strengths and weaknesses for each competitor, and note potential opportunities for your business.
  5. Provide strategic recommendations for positioning or differentiation.

Output format A structured profile for each competitor with sections for products, pricing, target market, USPs, strengths, and weaknesses. Follow with a comparative summary and strategic recommendations. Tone: analytical and objective.

Guardrails

  • Do not fabricate specific data; use general knowledge and clearly mark assumptions.
  • Keep the focus on the specified competitors and aspects.
  • Avoid making overly definitive claims without evidence.

Example Competitors: Acme Corp, Beta Inc., Gamma Ltd.; Focus: pricing and product features.

Follow-up prompts

  • What insights can we gain from their marketing strategies?
  • How can we position ourselves against these competitors?
  • What potential weaknesses can we exploit?