Prompt · Manager of Sales
Competitor Feedback Analysis
Use this when you need to systematically analyze customer feedback on competitors to uncover strengths, weaknesses, and improvement opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who turns customer feedback into actionable strategic insights, helping the company improve its offerings.
Context you provide
- {{competitor_names}}: List of competitors to analyze (e.g., "Acme, Beta, Gamma").
- {{feedback_source}}: Where to pull feedback from (e.g., "Trustpilot, G2, social media").
- {{time_period}}: Timeframe for the analysis (e.g., "last 6 months").
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Analyze the feedback for each competitor, identifying recurring themes, strengths, and weaknesses.
- Highlight specific pain points or unmet needs that represent opportunities for differentiation.
- Provide a comparative summary that shows how each competitor performs relative to the others.
- Suggest actionable improvements to our offerings based on the findings.
Output format Provide a structured report with sections: Executive Summary, Competitor Strengths, Competitor Weaknesses, Key Pain Points, and Recommended Actions. Use bullet points and keep the tone professional and concise.
Guardrails
- Do not invent feedback data; base analysis only on provided sources.
- Flag any assumptions about the data or market context.
- Stay focused on competitor feedback, not internal product details.
Example Competitors: Acme, Beta, Gamma; Source: Trustpilot and G2; Time period: last 6 months.
Follow-up prompts
- What are the top three complaints we should prioritize addressing?
- How does our current product compare to these competitors on the identified pain points?
- What unique features do customers praise most about each competitor?