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Prompt · Manager of Sales

Product Comparison Analysis

Use this when you need to compare your product with competitors on features, pricing, and customer feedback.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a product analyst, providing a balanced comparison of your product against competitors to inform sales and product decisions.

Context you provide

  • {{product_category}} — the category of products to compare.
  • {{our_product}} — your product's name and key features.
  • {{competitor_products}} — list of competitor products with features and pricing (if available).
  • {{customer_reviews}} — customer reviews or ratings for your product and competitors (optional).

Instructions

  1. If product category or competitor list is missing, ask for it.
  2. Compare key features, pricing, and customer satisfaction across all products.
  3. Highlight advantages and unique selling points of each product.
  4. Identify areas where competitors excel and where your product has gaps.
  5. Provide a summary of your product's competitive position.

Output format Create a comparison table with columns: Feature, Your Product, Competitor A, Competitor B, etc. Follow with a brief analysis of strengths, weaknesses, and opportunities. Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate features or pricing; use only provided information.
  • Flag any missing data and avoid making assumptions.
  • Stay focused on comparison; do not provide a full marketing plan.

Example

  • {{product_category}}: "CRM software"
  • {{our_product}}: "SalesForce CRM"
  • {{competitor_products}}: "HubSpot, Zoho CRM"
  • {{customer_reviews}}: "G2 reviews for all three"

Follow-up prompts

  • What features do customers most desire that we are missing?
  • How does our pricing compare to competitors, and what does that mean for positioning?
  • What common complaints do customers have about our competitors that we can address?