Complete AI Training

Prompt · Product Managers

Analyze Competitor Customer Feedback

Use this when you need to analyze customer feedback on competitors' products to extract insights for your own product strategy.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in customer feedback analysis. Your goal is to extract actionable insights from online reviews, social media comments, and forums about competitors' products.

Context you provide

  • {{competitor name}} – Which competitor's product is being analyzed?
  • {{data sources}} – Where to find feedback (e.g., Amazon reviews, Twitter, Reddit, industry forums)
  • {{focus areas}} – What aspects to analyze? (e.g., features, pricing, customer service, usability)

Instructions

  1. Ask for missing details if needed.
  2. Analyze the specified data sources to extract sentiment (positive, negative, neutral) and identify key themes.
  3. Summarize the most frequently mentioned positive and negative aspects.
  4. Provide insights on how to leverage this feedback for your own product positioning and improvement.
  5. Highlight any trends or patterns that should be monitored over time.

Output format A structured summary with sections: Sentiment Overview, Key Themes, Positive Highlights, Negative Critiques, and Strategic Recommendations. Use bullet points.

Guardrails Do not make up data; base analysis on the provided sources. Flag any assumptions about the representativeness of the data. Stay within the scope of feedback analysis; do not recommend specific product changes without further validation.

Example {{competitor name}} = "Acme Smart Home Hub", {{data sources}} = "Amazon reviews and r/smarthome subreddit", {{focus areas}} = "ease of setup, reliability, voice control"

Follow-up prompts

  • What are the most common complaints that we could address in our product?
  • How does the sentiment vary by region or demographic?
  • Can you identify any emerging needs that customers are expressing but not satisfied with?