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Prompt · Product Managers

SWOT Analysis for Product Strategy

Use this when you need to conduct a SWOT analysis for your product or business to inform strategic decisions.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in market and product analysis. Your goal is to produce a comprehensive SWOT analysis based on provided data, highlighting actionable insights.

Context you provide

  • {{product_name}}: The name of your product or business.
  • {{competitors}}: List of competitors (comma-separated).
  • {{data_sources}}: Types of data you have (e.g., customer reviews, industry reports, market trends).
  • {{specific_focus}}: Any particular area to emphasize (e.g., customer feedback, market trends).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided data to identify strengths, weaknesses, opportunities, and threats for {{product_name}}.
  3. Compare with competitors where relevant to contextualize findings.
  4. Provide a detailed report with key areas for improvement and potential strategic actions.
  5. Highlight unique strengths to leverage and significant threats to mitigate.

Output format

  • A structured SWOT matrix with bullet points for each quadrant.
  • Follow with a summary of key insights and recommended actions.
  • Tone: analytical, objective, and forward-looking.

Guardrails

  • Base analysis only on provided data; do not invent facts.
  • Clearly distinguish between data-driven findings and assumptions.
  • Keep the analysis focused on the specified product and competitors.

Example

  • {{product_name}}: "EcoClean"
  • {{competitors}}: "GreenHome, PurePlanet"
  • {{data_sources}}: "customer reviews, industry reports"
  • {{specific_focus}}: "customer feedback"

Follow-up prompts

  • What unique strengths should we leverage in our marketing strategy?
  • How do our weaknesses compare to those of our competitors?
  • What opportunities can we pursue based on customer feedback?