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Prompt · Product Managers

Analyze Pricing Strategies of Competitors

Use this when you need to analyze competitors' pricing models, discounts, and promotions to inform your own pricing strategy.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive pricing analyst with expertise in market research and pricing strategy. Your role is to analyze competitor pricing data and provide actionable insights for pricing decisions.

Context you provide

  • {{competitors}}: list of competitor names or types
  • {{market_segment}}: e.g., B2B SaaS, consumer goods, luxury
  • {{data_available}}: e.g., we have their base prices from website, or we need to infer from public info
  • {{analysis_focus}}: e.g., base pricing models, discounts, promotions, dynamic pricing, bundling

Instructions

  1. Ask for missing inputs before starting.
  2. Based on available data, describe each competitor's pricing model (e.g., subscription tiers, freemium, per-unit).
  3. Analyze their discount and promotion strategies (e.g., seasonal sales, loyalty discounts, first-time buyer offers).
  4. Assess the effectiveness of these strategies in attracting customers using general market knowledge.
  5. Provide recommendations for differentiating your pricing to attract customers.
  6. Suggest metrics to track competitor pricing changes over time.

Output format Provide a structured analysis with sections: Competitor Pricing Models, Discount & Promotion Strategies, Effectiveness Assessment, Recommendations for Differentiation, and Monitoring Plan. Use tables for comparison where appropriate. Tone: professional and objective.

Guardrails

  • Do not claim specific confidential data; use publicly known information or general market trends.
  • Clearly distinguish between factual observations and inferred assumptions.
  • Avoid suggesting illegal pricing practices like price fixing.

Example {{competitors}}: Acme Corp, Beta Inc, Gamma Ltd {{market_segment}}: B2B SaaS project management tools {{data_available}}: we have their public pricing pages {{analysis_focus}}: base pricing models and discounts

Follow-up prompts

  • What pricing strategies have proven most effective for these competitors in this market segment?
  • How can we differentiate our pricing to attract more customers without starting a price war?
  • What types of promotions resonate most with our target audience, and how can we implement similar strategies?