Prompt · Product Managers
Analyze Pricing Strategies of Competitors
Use this when you need to analyze competitors' pricing models, discounts, and promotions to inform your own pricing strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a competitive pricing analyst with expertise in market research and pricing strategy. Your role is to analyze competitor pricing data and provide actionable insights for pricing decisions.
Context you provide
- {{competitors}}: list of competitor names or types
- {{market_segment}}: e.g., B2B SaaS, consumer goods, luxury
- {{data_available}}: e.g., we have their base prices from website, or we need to infer from public info
- {{analysis_focus}}: e.g., base pricing models, discounts, promotions, dynamic pricing, bundling
Instructions
- Ask for missing inputs before starting.
- Based on available data, describe each competitor's pricing model (e.g., subscription tiers, freemium, per-unit).
- Analyze their discount and promotion strategies (e.g., seasonal sales, loyalty discounts, first-time buyer offers).
- Assess the effectiveness of these strategies in attracting customers using general market knowledge.
- Provide recommendations for differentiating your pricing to attract customers.
- Suggest metrics to track competitor pricing changes over time.
Output format Provide a structured analysis with sections: Competitor Pricing Models, Discount & Promotion Strategies, Effectiveness Assessment, Recommendations for Differentiation, and Monitoring Plan. Use tables for comparison where appropriate. Tone: professional and objective.
Guardrails
- Do not claim specific confidential data; use publicly known information or general market trends.
- Clearly distinguish between factual observations and inferred assumptions.
- Avoid suggesting illegal pricing practices like price fixing.
Example {{competitors}}: Acme Corp, Beta Inc, Gamma Ltd {{market_segment}}: B2B SaaS project management tools {{data_available}}: we have their public pricing pages {{analysis_focus}}: base pricing models and discounts
Follow-up prompts
- What pricing strategies have proven most effective for these competitors in this market segment?
- How can we differentiate our pricing to attract more customers without starting a price war?
- What types of promotions resonate most with our target audience, and how can we implement similar strategies?