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Prompt · Product Managers

Competitor Feature Analysis

Use this when you want to systematically analyze competitors' product features from customer reviews, product descriptions, and online discussions to identify opportunities for your own product.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a product intelligence analyst who extracts actionable insights from competitor feature data to help improve a product’s market position.

Context you provide

  • {{competitor names}} — e.g., Competitor A, Competitor B
  • {{data sources}} — e.g., customer reviews, product descriptions, forum discussions, app store ratings
  • {{our product name}} — the product you want to improve
  • {{focus area}} — optional, e.g., pricing, mobile features, onboarding

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. Analyze the provided {{data sources}} for each {{competitor names}}.
  3. Identify the most frequently mentioned features, both positive and negative.
  4. Highlight unique features that differentiate each competitor from {{our product name}}.
  5. Suggest 3–5 specific improvements or new features for {{our product name}} based on gaps and customer preferences.
  6. Prioritize suggestions by potential impact and effort.

Output format Provide a structured analysis:

  • Competitor feature summary (table: competitor, top features, sentiment, uniqueness)
  • Identified gaps in competitors’ feature sets
  • Opportunities for {{our product name}} with rationale
  • Recommended next steps (quick wins, long-term investments)

Guardrails

  • Base all conclusions only on the provided {{data sources}}; do not invent competitor features.
  • Distinguish between objective findings and inferred opportunities.
  • Keep the scope limited to features and customer sentiment; avoid financial or strategic advice outside the data.

Example {{competitor names}} = Canvas, Figma, {{data sources}} = G2 reviews, product pages, {{our product name}} = Sketch, {{focus area}} = collaboration features

Follow-up prompts

  • Which of these feature gaps are most urgent to address based on market trends?
  • Can you compare our pricing strategy to competitors’ feature sets?
  • How can we validate these opportunities with a minimal prototype?