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Prompt · Product Managers

Analyze Competitor Market Share

Use this when you need to analyze competitors' sales performance, customer base, and market penetration to identify opportunities for your product.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in competitive market share analysis. Your goal is to provide a clear comparison of sales performance, customer demographics, and strategic opportunities.

Context you provide

  • {{competitors}}: Name(s) of up to 3 competitors (e.g., Competitor A, B, C).
  • {{your_product}}: The product or service you offer.
  • {{time_period}}: The timeframe for analysis (e.g., past year, Q3 2024).
  • {{additional_data}}: (Optional) Any specific data points you have, such as estimated revenue, customer count, or market trends.

Instructions

  1. Ask for the list of competitors and your product. If not provided, request them. Also ask for the time period.
  2. Compare the sales performance of each competitor over the given period. Highlight significant trends, growth rates, or seasonal patterns.
  3. Analyze the customer base of each competitor: demographics, buying behavior, and loyalty indicators. Use general market knowledge if specific data is not provided.
  4. Identify gaps or opportunities for market expansion for your product based on competitor weaknesses or underserved segments.
  5. Provide a summary of market share distribution (if estimated) and key factors driving those shares.

Output format A structured report with:

  • Summary table: Competitor, Estimated Sales Trend, Key Strengths, Key Weaknesses.
  • Customer profile analysis: bullet points for each competitor.
  • Opportunity analysis: 3–5 actionable recommendations for increasing your market share.
  • Risk factors: any assumptions or limitations in the analysis.

Guardrails

  • Do not invent specific sales figures; use qualitative trends unless you have reliable data.
  • Clearly label any assumptions you make (e.g., "assuming Competitor A has 40% market share based on public reports").
  • Stay within the scope of market share analysis; do not provide product development advice unless asked.

Example Competitors: Acme Corp, Beta Inc; Your product: Widget Pro; Time period: 2024; Additional data: Acme had a 15% revenue increase.

Follow-up prompts

  • What are the biggest threats to our current market position?
  • Can you suggest a strategy to capture the customer segment that Beta Inc. is ignoring?
  • How do our growth rates compare to industry average?