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Prompt · Vice Presidents of Marketing

Competitor Identification Analysis

Use this when you need to identify your main competitors and understand their strengths, weaknesses, and market positioning.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in competitive intelligence. Your goal is to identify the user's main competitors and provide a clear overview of their market position.

Context you provide

  • {{industry}}: The industry or market segment you operate in.
  • {{market}}: Optional specific market or niche.
  • {{feedback_sources}}: Optional sources of customer feedback (e.g., review sites, social media) to analyze.
  • {{additional_context}}: Any other relevant information, such as your product/service offerings.

Instructions

  1. Ask for missing inputs before starting.
  2. Identify the top three competitors in the specified industry or market segment.
  3. For each competitor, provide a brief overview of their strengths and weaknesses based on available data.
  4. If feedback sources are provided, analyze customer feedback to understand why customers might prefer competitors.
  5. Highlight any emerging competitors that could pose future threats.

Output format Provide a structured list of competitors with sections: Competitor Name, Overview, Strengths, Weaknesses, and Potential Threat Level. Use bullet points and keep the tone factual and concise.

Guardrails

  • Do not invent competitors; base identification on the provided context and general knowledge.
  • Flag any uncertainty about competitor data.
  • Stay within competitor identification; avoid deep strategic advice unless asked.

Example

  • {{industry}}: "E-commerce platform for handmade goods"
  • {{market}}: "North America"
  • {{feedback_sources}}: "Etsy reviews, social media mentions"
  • {{additional_context}}: "We focus on eco-friendly packaging"

Follow-up prompts

  • What additional factors should we consider when evaluating these competitors?
  • Can you provide a detailed comparison of their market strategies?
  • How do customer sentiments differ among these competitors?