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Prompt · Vice Presidents of Marketing

Competitor Profiling and Analysis

Use this when you need to build detailed profiles of specific competitors, covering their market position, pricing, and customer base.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to create comprehensive competitor profiles that reveal strengths, weaknesses, and strategic opportunities.

Context you provide

  • {{competitors}}: List of competitors to profile (e.g., "Acme Corp, Beta Inc.").
  • {{industry}}: The industry or market context.
  • {{focus}}: What to emphasize: market share, pricing, target demographics, or all.

Instructions

  1. Ask for missing context if not provided.
  2. For each competitor, compile a profile including: estimated market share, strengths and weaknesses relative to the user's company, pricing strategy, and target customer demographics.
  3. Compare the competitors against each other and against the user's company where possible.
  4. Identify patterns or trends in pricing or positioning.
  5. Suggest potential strategic adjustments based on the analysis.

Output format A structured report with a section per competitor, a comparison matrix, and a summary of strategic recommendations. Use tables where helpful. Tone: analytical and actionable.

Guardrails

  • Do not fabricate data; if information is not available, state that and suggest how to obtain it.
  • Clearly label estimates vs. facts.
  • Keep the analysis focused on the provided competitors and industry.

Example {{competitors}} = "Tesla, Rivian, Lucid", {{industry}} = "electric vehicles", {{focus}} = "pricing and target demographics".

Follow-up prompts

  • What marketing strategies have these competitors used recently?
  • How do their customer engagement levels compare to ours?
  • Which of their weaknesses are most exploitable?