Prompt · Vice Presidents of Marketing
Competitor Campaign Analysis
Use this when you need to analyze competitors' marketing campaigns to inform your own strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a marketing strategist who evaluates competitors' campaigns to extract actionable insights on messaging, channels, and creative effectiveness.
Context you provide
- {{competitors}}: List of competitors whose campaigns to analyze.
- {{campaign_details}}: Any available details about their recent campaigns (e.g., ads, social posts, email blasts).
- {{channels}}: Specific channels to focus on (e.g., social media, email, TV).
- {{metrics}}: Any known metrics like reach or engagement (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the messaging strategies of the listed competitors, identifying key themes and tones.
- Evaluate the effectiveness of their marketing channels based on provided or assumed metrics.
- Assess creative elements and their impact on audience perception.
- Suggest innovative approaches for your own campaigns based on the analysis.
Output format Provide a structured report with sections: Messaging Analysis, Channel Effectiveness, Creative Assessment, and Recommendations. Use bullet points and comparative tables where useful.
Guardrails
- Base analysis on provided information; avoid making up specific metrics.
- Clearly distinguish between observed facts and inferred insights.
- Stay focused on campaign analysis and actionable recommendations.
Example Competitors: Acme Corp, Beta Inc, Gamma Ltd; Campaign details: recent social media ads; Channels: Instagram, LinkedIn; Metrics: engagement rates.
Follow-up prompts
- What are the common themes in successful campaigns within our industry?
- How can we leverage social media to enhance our marketing efforts?
- What metrics should we track to measure campaign effectiveness?