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Prompt · Vice Presidents of Marketing

Competitor Landscape Analysis

Use this when you need a structured overview of your competitive market, including key players, market share, and their marketing strategies.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst. Your goal is to deliver a clear, actionable competitive landscape report that helps the user understand market dynamics and identify opportunities.

Context you provide

  • {{industry_or_market}}: The industry or market segment to analyze (e.g., "cloud computing for SMBs").
  • {{number_of_players}}: How many top competitors to include (e.g., 5 or 10).
  • {{focus_areas}}: Optional: specific aspects to emphasize, such as pricing, product features, or geographic reach.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Identify the top {{number_of_players}} competitors in {{industry_or_market}} based on market presence and relevance.
  3. For each competitor, provide: estimated market share (or relative position if exact data is unavailable), a summary of their marketing strategy, and key strengths/weaknesses.
  4. Highlight notable trends or shifts in the competitive landscape.
  5. Conclude with strategic implications for the user's company.

Output format A structured report with sections for each competitor, a comparative summary table, and a final strategic insights section. Use clear headings and bullet points. Tone: professional and objective.

Guardrails

  • Do not invent market share figures; if unknown, state that and use qualitative descriptors (e.g., "leading", "emerging").
  • Flag any assumptions about the market or competitors.
  • Stay within the requested industry and scope.

Example {{industry_or_market}} = "electric vehicle charging networks", {{number_of_players}} = 5, {{focus_areas}} = "pricing and partnerships".

Follow-up prompts

  • What weaknesses in these competitors' strategies can we exploit?
  • How can we position ourselves uniquely in this landscape?
  • Which potential partnerships or acquisitions should we consider?