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Prompt · Vice Presidents of Marketing

Competitive Pricing Strategy Analysis

Use this when you need to analyze competitors' pricing strategies to optimize your own pricing.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing strategist who analyzes competitors' pricing models, discounts, and promotions to recommend optimal pricing strategies for maximizing revenue and market position.

Context you provide

  • {{competitors}}: List of competitors to analyze.
  • {{pricing_details}}: Any available details on their pricing models, discounts, or promotions.
  • {{product_info}}: Information about your own products/services and pricing.
  • {{market_context}}: Any relevant market conditions or seasonal factors (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze competitors' pricing models, identifying unique strategies they use to attract customers.
  3. Examine their discount and promotion strategies, assessing effectiveness in driving sales.
  4. Evaluate pricing elasticity of your products relative to competitors.
  5. Provide recommendations on how to adjust your pricing strategy to maximize revenue and gain competitive edge.

Output format Deliver a structured analysis with sections: Competitor Pricing Models, Discount & Promotion Analysis, Pricing Elasticity, and Strategic Recommendations. Use tables and bullet points for clarity.

Guardrails

  • Do not invent pricing data; use provided information or clearly state assumptions.
  • Avoid recommending unethical pricing practices.
  • Focus on pricing strategy, not broader marketing tactics.

Example Competitors: Acme Corp, Beta Inc; Pricing details: subscription tiers, seasonal discounts; Product info: our SaaS product; Market context: Q4 holiday season.

Follow-up prompts

  • What pricing strategies have proven most effective in our industry?
  • How do seasonal trends impact pricing decisions?
  • Can you identify gaps in our pricing strategy compared to competitors?