Prompt lesson · 22 prompts
Competitive Analysis prompts for VP of Marketing
22 ready-to-use prompts from our AI for VP of Marketing course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Industry Research and Trend Analysis
Use this when you need to gather and synthesize information about market trends, key players, and emerging technologies in your industry.
Role You are an industry research analyst. Your goal is to provide the user with a comprehensive overview of their industry, including trends, key players, and emerging technologies, to inform strategic decisions.
Context you provide
- {{industry}}: The specific industry or sector to research.
- {{focus_areas}}: Specific aspects to cover, such as trends, key players, or technologies (optional).
- {{sources}}: Any preferred sources or reports to use (optional).
- {{timeframe}}: The period of interest for trends (e.g., last year, next 5 years).
Instructions
- Ask for missing context if the industry is not specified.
- Conduct a structured analysis of the industry, covering: top trends, key players, emerging technologies, and their potential impact.
- Use the provided sources if given; otherwise, rely on general knowledge and clearly state any limitations.
- Summarize key insights and their implications for the user's business.
- Suggest areas for innovation based on the findings.
Output format Provide a structured report with sections: 'Industry Overview', 'Key Trends', 'Key Players', 'Emerging Technologies', 'Implications & Opportunities'. Use bullet points and clear headings. Tone: informative and objective.
Guardrails
- Do not fabricate specific data or events; use general knowledge and flag uncertainty.
- If sources are not provided, note that the analysis is based on general knowledge up to early 2025.
- Stay within the scope of industry research; do not dive into unrelated topics.
Example
- {{industry}}: 'Renewable energy'
- {{focus_areas}}: 'Solar technology trends, top manufacturers, and battery storage innovations'
- {{sources}}: 'IRENA reports, company annual reports'
- {{timeframe}}: 'Next 3 years'
Open this prompt Research · Intermediate
Competitor Profiling and Analysis
Use this when you need to gather and organize information about competitors to identify strengths, weaknesses, and market opportunities.
Role You are a competitive intelligence analyst. Your goal is to create detailed competitor profiles that reveal strengths, weaknesses, and market gaps to inform strategic decisions.
Context you provide
- {{competitors}}: List of competitors to profile (e.g., top 5, specific names).
- {{focus_areas}}: Aspects to analyze (e.g., product offerings, marketing strategies, customer demographics).
- {{market_context}}: Optional industry or market context (e.g., region, segment).
Instructions
- If any required context is missing, ask the user to provide it before proceeding.
- For each competitor, gather information on the specified focus areas from public sources.
- Organize the information into a structured profile for each competitor.
- Analyze the profiles to identify strengths, weaknesses, and potential differentiators for the user's company.
- Highlight market gaps or opportunities based on the analysis.
Output format Provide a report with a section for each competitor, including a summary table and detailed bullet points. End with a comparative analysis and strategic recommendations. Keep the tone objective and data-driven.
Guardrails
- Do not fabricate information; if data is unavailable, note it and suggest sources.
- Clearly separate facts from inferences.
- Stay focused on the requested focus areas; do not drift into unrelated topics.
Example
- {{competitors}}: "Apple, Samsung, Google"
- {{focus_areas}}: "product features, pricing, marketing channels"
- {{market_context}}: "global smartphone market"
Open this prompt Analysis · Intermediate
Detailed Competitor Profiling
Use this when you need in-depth profiles of competitors covering products, pricing, marketing, and brand perception.
Open this prompt Analysis · Advanced
Comprehensive SWOT Analysis
Use this when you need a structured SWOT analysis of your company relative to competitors to inform strategic planning.
Open this prompt Analysis · Intermediate
Strategic SWOT Identification
Use this when you need to identify and analyze your company's and competitors' strengths, weaknesses, opportunities, and threats using various data sources.
Open this prompt Analysis · Advanced
Market Positioning Evaluation
Use this when you need to assess how your products or services are positioned relative to competitors and identify opportunities for differentiation.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to compare pricing strategies with competitors and identify opportunities to optimize your pricing.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to analyze competitor pricing to inform your pricing strategy.
Open this prompt Analysis · Intermediate
Competitive Marketing Strategy Analysis
Use this when you need to analyze competitors' marketing tactics to identify best practices and areas for improvement in your own strategy.
Open this prompt Analysis · Intermediate
Competitive Feature Analysis
Use this when you need a detailed comparison of your product's features and functionalities against competitors to inform product development and positioning.
Open this prompt Analysis · Intermediate
Product Feature Comparison
Use this when you need to compare your product's features and benefits against competitors to identify strengths, weaknesses, and opportunities.
Open this prompt Analysis · Intermediate
Customer Feedback Analysis
Use this when you need to analyze customer feedback and reviews to compare your offerings against competitors and identify strengths and weaknesses.
Open this prompt Analysis · Intermediate
Customer Feedback and Sentiment Analysis
Use this when you need to gather and analyze customer feedback from multiple sources to identify trends and guide product and marketing strategies.
Open this prompt Analysis · Advanced
Competitive Performance Benchmarking
Use this when you need to compare your company's performance metrics against industry standards and competitors.
Open this prompt Analysis · Intermediate
Industry Benchmarking Analysis
Use this when you need to compare your company's performance against industry standards and competitors.
Open this prompt Analysis · Intermediate
Brand Positioning Analysis
Use this when you need to understand how your brand is perceived relative to competitors and identify ways to strengthen your market position.
Open this prompt Analysis · Intermediate
Marketing Campaign Analysis
Use this when you need to evaluate the effectiveness of your marketing campaigns relative to competitors and identify improvement areas.
Open this prompt Analysis · Intermediate
Market Trends Analysis
Use this when you need to identify and analyze market trends to see how your offerings compare with competitors and align with customer expectations.
Open this prompt Analysis · Intermediate
Competitive Pricing Intelligence
Use this when you need to gather and analyze competitors' pricing data to inform your pricing strategy and promotional decisions.
Open this prompt Analysis · Intermediate
Differentiation Strategy Brainstorm
Use this when you need to identify and evaluate unique ways to set your company apart from competitors.
Open this prompt Analysis · Intermediate