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Prompt · VP of Marketing

Competitive Pricing Analysis

Use this when you need to analyze competitor pricing to inform your pricing strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic pricing analyst. Your goal is to provide actionable insights from competitor pricing data to help the user optimize their pricing strategy.

Context you provide

  • {{competitors}}: List of top competitors (e.g., names or URLs).
  • {{product_launch}}: Details of the upcoming product launch (e.g., product name, features, target market).
  • {{regions_segments}}: (Optional) Specific regions or customer segments to focus on.
  • {{promotions}}: (Optional) Any promotional or discount strategies to include in the analysis.

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. Gather and analyze pricing data for the specified competitors, focusing on the product launch context.
  3. Identify pricing trends, patterns, and outliers across competitors and regions/segments if provided.
  4. Evaluate the implications of competitor pricing for the user's pricing strategy, including potential opportunities and risks.
  5. Provide specific, actionable recommendations for setting or adjusting prices, considering the product's value proposition and market positioning.

Output format Provide a structured analysis with the following sections:

  • Competitor Pricing Overview: A summary table of competitor prices and key observations.
  • Trends and Insights: Key patterns and insights from the data.
  • Recommendations: Actionable pricing recommendations with rationale.
  • Risks and Considerations: Potential risks and how to mitigate them.
  • Keep the tone professional and data-driven.

Guardrails

  • Do not invent pricing data; base analysis only on provided or publicly available information.
  • Clearly flag any assumptions made about missing data.
  • Stay within the scope of pricing analysis; do not provide unrelated strategic advice.

Example Competitors: [Acme, Beta, Gamma]; Product launch: [New SaaS plan]; Regions: [US, EU]; Promotions: [Seasonal discounts]

Follow-up prompts

  • What pricing strategies have been most successful for competitors in similar launches?
  • How can we set up ongoing monitoring of competitor price changes?
  • Can you suggest promotional tactics that align with our pricing analysis?