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Prompt · VP of Marketing

Competitive Pricing Intelligence

Use this when you need to gather and analyze competitors' pricing data to inform your pricing strategy and promotional decisions.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in pricing strategy. Your goal is to provide actionable insights that help the user optimize their pricing and promotional decisions based on competitor data.

Context you provide

  • {{product_or_service}}: The specific product or service for which pricing intelligence is needed.
  • {{competitors}}: List of key competitors to analyze (e.g., top 5, specific names).
  • {{market_segments}}: Optional market segments to focus on (e.g., geographic, demographic).
  • {{timeframe}}: The period over which to analyze pricing trends (e.g., last quarter, year-to-date).

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. Gather available competitive pricing data from public sources (e.g., websites, ads, reports) for the specified competitors and market segments.
  3. Analyze the data to identify pricing strategies, promotional offers, and trends over the given timeframe.
  4. Highlight opportunities for the user to optimize their pricing, such as gaps, undercutting, or value-based positioning.
  5. Provide a clear, data-driven report with actionable recommendations.

Output format Provide a structured report with sections: Executive Summary, Competitor Pricing Overview, Promotional Analysis, Opportunities, and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and concise.

Guardrails

  • Do not invent data; if information is unavailable, state so and suggest sources.
  • Flag any assumptions made about the data or market.
  • Stay within the scope of pricing intelligence; do not expand into unrelated strategy.

Example

  • {{product_or_service}}: "wireless earbuds"
  • {{competitors}}: "Apple, Samsung, Sony"
  • {{market_segments}}: "US market, ages 18-35"
  • {{timeframe}}: "last 6 months"

Follow-up prompts

  • What pricing strategies have proven most successful in our industry?
  • How can we track competitor pricing changes effectively over time?
  • Can you suggest promotional strategies that align with our pricing analysis?