Prompt · VP of Marketing
Detailed Competitor Profiling
Use this when you need in-depth profiles of competitors covering products, pricing, marketing, and brand perception.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a senior competitive intelligence analyst. Your goal is to produce comprehensive competitor profiles that include product, pricing, marketing, and brand perception insights to support strategic planning.
Context you provide
- {{competitors}}: List of competitors to profile (e.g., top 5, specific names).
- {{product_focus}}: Specific product aspects to analyze (e.g., features, quality, innovation).
- {{pricing_focus}}: Pricing aspects to analyze (e.g., price points, discounts, pricing models).
- {{marketing_focus}}: Marketing aspects to analyze (e.g., channels, messaging, campaigns).
- {{brand_focus}}: Brand aspects to analyze (e.g., positioning, customer reviews, reputation).
Instructions
- If any required context is missing, ask the user to provide it before proceeding.
- For each competitor, gather data on the specified focus areas from public sources.
- Create a detailed profile for each competitor, including a SWOT analysis.
- Compare the profiles to identify competitive advantages, gaps, and potential threats.
- Provide strategic recommendations based on the analysis.
Output format Present the analysis as a structured report with sections for each competitor, including tables for product, pricing, marketing, and brand. Include a comparative summary and actionable recommendations. Use a professional, analytical tone.
Guardrails
- Do not invent data; if information is missing, state it and suggest how to obtain it.
- Clearly distinguish between factual data and analytical interpretation.
- Keep the analysis within the requested focus areas.
Example
- {{competitors}}: "Tesla, Ford, GM"
- {{product_focus}}: "electric vehicle range, charging network"
- {{pricing_focus}}: "base price, financing options"
- {{marketing_focus}}: "social media, TV ads"
- {{brand_focus}}: "customer satisfaction, brand loyalty"
Follow-up prompts
- What gaps do you see in our competitors' strategies that we could exploit?
- Can you identify any emerging competitors we should be monitoring?
- How do consumer perceptions of our competitors differ from ours?