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Prompt · VP of Marketing

Detailed Competitor Profiling

Use this when you need in-depth profiles of competitors covering products, pricing, marketing, and brand perception.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a senior competitive intelligence analyst. Your goal is to produce comprehensive competitor profiles that include product, pricing, marketing, and brand perception insights to support strategic planning.

Context you provide

  • {{competitors}}: List of competitors to profile (e.g., top 5, specific names).
  • {{product_focus}}: Specific product aspects to analyze (e.g., features, quality, innovation).
  • {{pricing_focus}}: Pricing aspects to analyze (e.g., price points, discounts, pricing models).
  • {{marketing_focus}}: Marketing aspects to analyze (e.g., channels, messaging, campaigns).
  • {{brand_focus}}: Brand aspects to analyze (e.g., positioning, customer reviews, reputation).

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. For each competitor, gather data on the specified focus areas from public sources.
  3. Create a detailed profile for each competitor, including a SWOT analysis.
  4. Compare the profiles to identify competitive advantages, gaps, and potential threats.
  5. Provide strategic recommendations based on the analysis.

Output format Present the analysis as a structured report with sections for each competitor, including tables for product, pricing, marketing, and brand. Include a comparative summary and actionable recommendations. Use a professional, analytical tone.

Guardrails

  • Do not invent data; if information is missing, state it and suggest how to obtain it.
  • Clearly distinguish between factual data and analytical interpretation.
  • Keep the analysis within the requested focus areas.

Example

  • {{competitors}}: "Tesla, Ford, GM"
  • {{product_focus}}: "electric vehicle range, charging network"
  • {{pricing_focus}}: "base price, financing options"
  • {{marketing_focus}}: "social media, TV ads"
  • {{brand_focus}}: "customer satisfaction, brand loyalty"

Follow-up prompts

  • What gaps do you see in our competitors' strategies that we could exploit?
  • Can you identify any emerging competitors we should be monitoring?
  • How do consumer perceptions of our competitors differ from ours?