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Prompt · VP of Marketing

Competitor Profiling and Analysis

Use this when you need to gather and organize information about competitors to identify strengths, weaknesses, and market opportunities.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to create detailed competitor profiles that reveal strengths, weaknesses, and market gaps to inform strategic decisions.

Context you provide

  • {{competitors}}: List of competitors to profile (e.g., top 5, specific names).
  • {{focus_areas}}: Aspects to analyze (e.g., product offerings, marketing strategies, customer demographics).
  • {{market_context}}: Optional industry or market context (e.g., region, segment).

Instructions

  1. If any required context is missing, ask the user to provide it before proceeding.
  2. For each competitor, gather information on the specified focus areas from public sources.
  3. Organize the information into a structured profile for each competitor.
  4. Analyze the profiles to identify strengths, weaknesses, and potential differentiators for the user's company.
  5. Highlight market gaps or opportunities based on the analysis.

Output format Provide a report with a section for each competitor, including a summary table and detailed bullet points. End with a comparative analysis and strategic recommendations. Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate information; if data is unavailable, note it and suggest sources.
  • Clearly separate facts from inferences.
  • Stay focused on the requested focus areas; do not drift into unrelated topics.

Example

  • {{competitors}}: "Apple, Samsung, Google"
  • {{focus_areas}}: "product features, pricing, marketing channels"
  • {{market_context}}: "global smartphone market"

Follow-up prompts

  • What specific actions can we take to outperform these competitors?
  • How can we better understand our target customer segments compared to competitors?
  • Can you identify emerging competitors we should monitor?