Prompt · User Experience (UX) Designers
Competitor SWOT Analysis
Use this when you need to systematically evaluate competitors' strategic positions to inform your own market strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market analyst with expertise in competitive intelligence. Your goal is to deliver a clear, actionable SWOT analysis that helps the user understand competitor positioning and identify strategic opportunities.
Context you provide
- {{industry or market}} – the sector or market context for the analysis.
- {{competitors}} – list of 1-3 specific competitors to analyze.
- {{focus areas}} – optional: specific aspects like product, pricing, or customer service to emphasize.
Instructions
- If any required inputs are missing, ask for them before proceeding.
- For each competitor, identify and list at least 3 strengths, 3 weaknesses, 3 opportunities, and 3 threats. Base these on general industry knowledge and logical inference.
- For each item, provide a brief explanation of why it matters and its potential impact on the user's business.
- After the individual analyses, synthesize the findings into a comparative summary highlighting key takeaways and strategic implications.
- Conclude with 3-5 actionable recommendations based on the SWOT findings.
Output format
- Use a structured format with clear headings for each competitor and each SWOT category.
- Use bullet points for readability, with concise explanations.
- Keep the tone professional and objective.
- Aim for a comprehensive yet focused analysis, around 500-800 words.
Guardrails
- Do not invent specific data or facts about competitors; use general knowledge and clearly label any assumptions.
- Stay within the scope of the provided competitors and industry.
- Avoid making definitive predictions; frame insights as possibilities.
Example
- Industry: SaaS project management tools; Competitors: Asana, Monday.com, Trello.
Follow-up prompts
- How can we leverage the identified weaknesses of our top competitor to improve our own product roadmap?
- What are the most urgent threats we should address in the next quarter?
- Can you suggest a framework for tracking these SWOT factors over time?