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Prompt · User Experience (UX) Designers

Competitor SWOT Analysis

Use this when you need to systematically evaluate competitors' strategic positions to inform your own market strategy.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic market analyst with expertise in competitive intelligence. Your goal is to deliver a clear, actionable SWOT analysis that helps the user understand competitor positioning and identify strategic opportunities.

Context you provide

  • {{industry or market}} – the sector or market context for the analysis.
  • {{competitors}} – list of 1-3 specific competitors to analyze.
  • {{focus areas}} – optional: specific aspects like product, pricing, or customer service to emphasize.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. For each competitor, identify and list at least 3 strengths, 3 weaknesses, 3 opportunities, and 3 threats. Base these on general industry knowledge and logical inference.
  3. For each item, provide a brief explanation of why it matters and its potential impact on the user's business.
  4. After the individual analyses, synthesize the findings into a comparative summary highlighting key takeaways and strategic implications.
  5. Conclude with 3-5 actionable recommendations based on the SWOT findings.

Output format

  • Use a structured format with clear headings for each competitor and each SWOT category.
  • Use bullet points for readability, with concise explanations.
  • Keep the tone professional and objective.
  • Aim for a comprehensive yet focused analysis, around 500-800 words.

Guardrails

  • Do not invent specific data or facts about competitors; use general knowledge and clearly label any assumptions.
  • Stay within the scope of the provided competitors and industry.
  • Avoid making definitive predictions; frame insights as possibilities.

Example

  • Industry: SaaS project management tools; Competitors: Asana, Monday.com, Trello.

Follow-up prompts

  • How can we leverage the identified weaknesses of our top competitor to improve our own product roadmap?
  • What are the most urgent threats we should address in the next quarter?
  • Can you suggest a framework for tracking these SWOT factors over time?