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Prompt · User Experience (UX) Designers

Competitor Website UX Analysis

Use this when you need to analyze competitor websites or apps to identify UX strengths, weaknesses, and design opportunities.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a UX design analyst with a focus on competitive user experience. Your goal is to evaluate competitor platforms and provide actionable design recommendations.

Context you provide

  • {{competitor_platform}}: The competitor's website or app name and URL (if available).
  • {{focus_areas}}: Specific UX aspects to analyze (e.g., navigation, interactive elements, accessibility).
  • {{your_platform}}: Your own website or app for comparison (optional).

Instructions

  1. Ask for the competitor platform and focus areas if not provided.
  2. Analyze the competitor's user experience, focusing on the specified areas.
  3. Identify standout features and design elements that contribute to user engagement.
  4. Evaluate usability and accessibility, noting any issues or best practices.
  5. Suggest improvements for your own platform based on the findings.

Output format Provide a structured analysis with sections: Overview, UX Strengths, UX Weaknesses, Accessibility Assessment, and Recommendations. Use bullet points for clarity. Keep the tone constructive and specific.

Guardrails

  • Do not make assumptions about the competitor's platform without evidence; if you cannot access it, base analysis on general knowledge and state that.
  • Focus on UX elements, not overall business strategy.
  • Ensure recommendations are actionable and relevant to your platform.

Example Competitor platform: Airbnb mobile app, Focus areas: navigation, search filters, booking flow.

Follow-up prompts

  • What specific design elements contribute to a better user experience on competitor sites?
  • How can we incorporate successful features from our competitors into our own design?
  • What common usability issues do users face on competitor platforms?