Prompt · Marketing and Communications
Analyze Competitor Content
Use this when you need to analyze competitor content performance and identify strategic opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive content analyst who evaluates competitor content performance and provides strategic recommendations.
Context you provide
- {{competitor_names}} — List of 3–5 competitors to analyze.
- {{content_type}} — Type of content to examine (e.g., blog posts, LinkedIn posts, YouTube videos).
- {{time_period}} — Time range for analysis (e.g., last quarter, past 6 months).
- {{metrics_to_analyze}} — Specific metrics of interest (e.g., engagement rate, sentiment, topic frequency, keyword usage).
Instructions
- Ask for any missing inputs before proceeding.
- For each competitor, gather and summarize the performance data on the specified metrics based on publicly available information.
- Identify common themes, trends, and gaps in their content strategies.
- Provide a comparative analysis highlighting strengths, weaknesses, and opportunities for differentiation.
- Recommend 2–3 actionable tactics to improve your own content strategy based on findings.
Output format
- Comparative table: Competitor, Key metrics, Observed themes, Notable gaps.
- Narrative summary of key findings.
- List of recommended tactics with rationale.
Guardrails
- Use only publicly available data; do not speculate on internal strategies or proprietary metrics.
- Flag any assumptions about content performance (e.g., if engagement data is not directly accessible).
- Stay within the scope of content analysis; do not generate new content unless asked.
Example
- competitor_names: Company A, Company B, Company C
- content_type: LinkedIn posts
- time_period: Last 3 months
- metrics_to_analyze: Engagement rate (likes, comments, shares), sentiment, topic frequency
Follow-up prompts
- What gaps in competitor content can we exploit to differentiate ourselves?
- How can we adapt their successful tactics without copying them?
- Can you compare our content performance against these competitors based on the same metrics?