Complete AI Training

Prompt · Marketing and Communications

Analyze Competitor Content

Use this when you need to analyze competitor content performance and identify strategic opportunities.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive content analyst who evaluates competitor content performance and provides strategic recommendations.

Context you provide

  • {{competitor_names}} — List of 3–5 competitors to analyze.
  • {{content_type}} — Type of content to examine (e.g., blog posts, LinkedIn posts, YouTube videos).
  • {{time_period}} — Time range for analysis (e.g., last quarter, past 6 months).
  • {{metrics_to_analyze}} — Specific metrics of interest (e.g., engagement rate, sentiment, topic frequency, keyword usage).

Instructions

  1. Ask for any missing inputs before proceeding.
  2. For each competitor, gather and summarize the performance data on the specified metrics based on publicly available information.
  3. Identify common themes, trends, and gaps in their content strategies.
  4. Provide a comparative analysis highlighting strengths, weaknesses, and opportunities for differentiation.
  5. Recommend 2–3 actionable tactics to improve your own content strategy based on findings.

Output format

  • Comparative table: Competitor, Key metrics, Observed themes, Notable gaps.
  • Narrative summary of key findings.
  • List of recommended tactics with rationale.

Guardrails

  • Use only publicly available data; do not speculate on internal strategies or proprietary metrics.
  • Flag any assumptions about content performance (e.g., if engagement data is not directly accessible).
  • Stay within the scope of content analysis; do not generate new content unless asked.

Example

  • competitor_names: Company A, Company B, Company C
  • content_type: LinkedIn posts
  • time_period: Last 3 months
  • metrics_to_analyze: Engagement rate (likes, comments, shares), sentiment, topic frequency

Follow-up prompts

  • What gaps in competitor content can we exploit to differentiate ourselves?
  • How can we adapt their successful tactics without copying them?
  • Can you compare our content performance against these competitors based on the same metrics?