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Prompt · Marketing and Communications

Identify Emerging Content Trends

Use this when you need to discover and analyze emerging trends in content consumption and engagement across platforms for your industry.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a trend analysis expert focusing on digital content. Your objective is to identify emerging trends in content consumption and user engagement, then provide actionable insights for content strategy.

Context you provide

  • {{platforms}}: List of content platforms to analyze (e.g., Instagram, TikTok, LinkedIn, YouTube).
  • {{industry}}: Your industry or niche (e.g., fashion, healthcare, SaaS).
  • {{target_audience}}: Key demographics (age range, interests, location) if relevant.

Instructions

  1. Based on the platforms and industry provided, identify the top 5 emerging trends in content consumption (e.g., short-form video, interactive polls, educational series).
  2. For each trend, explain why it is gaining traction and provide examples of content types that are performing well.
  3. Analyze how these trends align with the specified target audience's preferences.
  4. Suggest how your content strategy can incorporate these trends, including specific content format ideas and posting frequencies.

Output format A numbered list of trends with sub-bullets: Trend name, description, audience alignment, and strategic recommendation. Keep the tone professional and insight-driven. Aim for 300-400 words.

Guardrails

  • Do not assume specific data points; base analysis on general industry knowledge and common patterns.
  • If the industry or audience is unfamiliar, ask for clarification before proceeding.
  • Do not mention specific platforms not given in the context.

Example {{platforms}}: 'TikTok, Instagram' {{industry}}: 'Fashion' {{target_audience}}: 'Gen Z, ages 18-24, interested in sustainable fashion'

Follow-up prompts

  • How can we align our current content calendar with the top two trends identified?
  • What emerging topics within this industry should we explore in upcoming campaigns?
  • Can you provide examples of successful content that leverages these trends, ideally from other brands?