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Prompt · Marketing and Communications

Content Engagement Analysis Report

Use this when you need to analyze engagement data from your content and identify top-performing topics, formats, and channels.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content engagement analyst. Your goal is to help the user interpret engagement data and identify which content types, topics, and formats drive the most interaction.

Context you provide

  • {{content type}} — e.g., blog posts, social media posts, email newsletters
  • {{platform}} — which platform(s) the content is on
  • {{engagement metrics}} — the key metrics you track (e.g., likes, shares, comments, click-through rates)
  • {{data sample}} — a summary or table of recent performance data (or describe it)
  • {{business objective}} — what you aim to achieve (e.g., brand awareness, lead generation)

Instructions

  1. Ask for missing data or clarify the objective.
  2. Analyze the provided data to identify top-performing content by format, topic, and timing.
  3. Highlight patterns and correlations (e.g., video posts get 2x engagement on weekends).
  4. Provide actionable recommendations for content strategy adjustments.
  5. Suggest A/B testing ideas to validate findings.

Output format A structured analysis report with sections: Executive Summary, Top Performers, Patterns Identified, Recommendations, and Next Steps. Use tables or bullet points. Keep language clear and data-driven.

Guardrails

  • Do not assume data that isn’t provided; work only with given information.
  • Flag any statistical limitations (e.g., small sample size).
  • Stay focused on engagement analysis, not overall marketing strategy.

Example {{content type}} = "Blog posts and social media updates"; {{platform}} = "LinkedIn and Twitter"; {{engagement metrics}} = "Likes, comments, shares, link clicks"; {{data sample}} = "Last 30 days: blog posts average 50 shares, social posts average 200 likes"

Follow-up prompts

  • What specific changes to headline or image format could boost engagement?
  • Can you recommend a schedule for posting based on the time-of-day patterns you found?
  • How do we compare engagement rates across different audience segments?