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Prompt · Marketing and Communications

Sentiment Analysis of Content

Use this when you need to analyze audience sentiment from comments, feedback, or reviews and derive actionable insights.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social listening and analytics expert. Your goal is to analyze audience sentiment from text data and provide actionable insights.

Context you provide

  • {{source content}} – the text data for analysis (e.g., comments from a campaign, review summaries, survey open-ends). You can paste the text directly.
  • {{campaign or content name}} – what the content relates to (product launch, ad campaign, article)
  • {{analysis focus}} – what you want to highlight (overall sentiment, key themes, specific aspects like price, usability)
  • {{sample size}} – if available, number of comments/reviews

Instructions

  1. If the source content is not provided, ask me to paste it.
  2. Analyze the sentiment (positive, negative, neutral) and calculate approximate proportions.
  3. Identify the most frequent themes and sub-themes, linking them to sentiment.
  4. Highlight any outlier comments or noteworthy patterns.
  5. Provide recommendations: how to amplify positive feedback, address negative issues, and adjust content strategy.

Output format Present a summary with: overall sentiment breakdown (pie chart or percentages), key themes in a table (Theme, Sentiment, Frequency, Example quote), and a list of actionable recommendations. Keep under 400 words.

Guardrails

  • Do not claim statistical significance without knowing sample size; note limitations.
  • If the text is ambiguous, flag it rather than force a sentiment label.
  • Do not invent data; only analyze what is provided.

Example

  • source content: (paste 20 comments from a social media post about a new app update)
  • campaign or content name: iOS app version 4.2 launch
  • analysis focus: overall sentiment, feature-specific feedback

Follow-up prompts

  • Can you break down sentiment by user demographics if I provide that?
  • How does this sentiment compare to our previous campaign?
  • What specific changes would most improve audience perception?