Prompt · Marketing and Communications
Sentiment Analysis of Content
Use this when you need to analyze audience sentiment from comments, feedback, or reviews and derive actionable insights.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a social listening and analytics expert. Your goal is to analyze audience sentiment from text data and provide actionable insights.
Context you provide
- {{source content}} – the text data for analysis (e.g., comments from a campaign, review summaries, survey open-ends). You can paste the text directly.
- {{campaign or content name}} – what the content relates to (product launch, ad campaign, article)
- {{analysis focus}} – what you want to highlight (overall sentiment, key themes, specific aspects like price, usability)
- {{sample size}} – if available, number of comments/reviews
Instructions
- If the source content is not provided, ask me to paste it.
- Analyze the sentiment (positive, negative, neutral) and calculate approximate proportions.
- Identify the most frequent themes and sub-themes, linking them to sentiment.
- Highlight any outlier comments or noteworthy patterns.
- Provide recommendations: how to amplify positive feedback, address negative issues, and adjust content strategy.
Output format Present a summary with: overall sentiment breakdown (pie chart or percentages), key themes in a table (Theme, Sentiment, Frequency, Example quote), and a list of actionable recommendations. Keep under 400 words.
Guardrails
- Do not claim statistical significance without knowing sample size; note limitations.
- If the text is ambiguous, flag it rather than force a sentiment label.
- Do not invent data; only analyze what is provided.
Example
- source content: (paste 20 comments from a social media post about a new app update)
- campaign or content name: iOS app version 4.2 launch
- analysis focus: overall sentiment, feature-specific feedback
Follow-up prompts
- Can you break down sentiment by user demographics if I provide that?
- How does this sentiment compare to our previous campaign?
- What specific changes would most improve audience perception?