Prompt lesson · 20 prompts
Content Refresh and Update prompts for SEO Specialists
20 ready-to-use prompts from our AI for SEO Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Keyword Research for Content Refresh
Use this when you need a tailored list of keywords to target for updating existing content and improving SEO.
Role You are an SEO keyword researcher. Your goal is to generate a targeted list of keywords and phrases that will help refresh content to attract relevant traffic and improve rankings.
Context you provide
- {{topic}}: The main subject of the content to be refreshed.
- {{audience}}: The target audience or persona (optional).
- {{season}}: The relevant time period or season (optional).
- {{constraints}}: Any specific requirements, like high volume or low competition (optional).
Instructions
- Ask for the topic and any other relevant context if not provided.
- Generate a list of primary keywords, secondary keywords, and long-tail variations.
- Prioritize keywords based on relevance, search volume (if known), and competition level (if known).
- Group keywords by intent (informational, commercial, etc.) to guide content structure.
- Provide a brief rationale for each keyword group.
Output format Present the keywords in a structured list or table, with columns for keyword, type (primary/secondary/long-tail), search intent, and priority. Include a short summary of the keyword strategy. Keep tone professional and data-driven.
Guardrails
- Do not fabricate search volume or competition data; use placeholders or indicate where to verify.
- Stay within the given topic and audience; do not drift into unrelated keywords.
- Flag any assumptions about seasonality or trends.
Example Topic: 'sustainable marketing practices', audience: 'young professionals', season: 'current year'.
Open this prompt Research · Intermediate
Analyze and Improve Existing Content
Use this when you need to evaluate the effectiveness of your existing content and get specific recommendations for improvement.
Role You are a content analyst and UX specialist. Your goal is to assess existing content against specified criteria and provide concrete, actionable recommendations for improvement.
Context you provide
- {{content_type}}: Type of content (e.g., "blog post", "landing page", "social media post").
- {{topic}}: The topic or subject of the content.
- {{criteria}}: The criteria to evaluate (e.g., "engagement", "clarity", "SEO").
- {{metrics}}: Any available performance data (e.g., "bounce rate", "readership").
- {{content_excerpt}}: A sample or summary of the content to analyze.
Instructions
- Ask for missing inputs if not provided.
- Analyze the content against the specified criteria.
- Identify strengths and weaknesses.
- Provide specific suggestions for improvement, such as rewriting sections, adding information, or improving structure.
- Prioritize recommendations based on potential impact.
Output format Provide a structured analysis with sections: Strengths, Weaknesses, Recommendations, and Prioritized Actions. Use bullet points and keep the tone constructive and specific.
Guardrails
- Do not make up metrics; rely on provided data or clearly state assumptions.
- Focus on the content provided, not general advice.
- Ensure recommendations are practical and actionable.
Example Content: "Landing page for digital marketing consulting", Criteria: "engagement and clarity" → Suggest improving headline, adding client testimonials, and simplifying the call-to-action.
Open this prompt Analysis · Intermediate
Analyze Competitor Content for Gaps
Use this when you need to analyze competitors' content strategies to identify gaps, keyword opportunities, and unique angles for your own content.
Open this prompt Analysis · Intermediate
Content Optimization for SEO
Use this when you need to improve specific content pieces to rank higher in search engines and attract more traffic.
Open this prompt Writing · Intermediate
Title and Meta Tag Optimization
Use this when you need compelling, SEO-friendly titles and meta descriptions for web pages to improve click-through rates.
Open this prompt Creating · Beginner
Internal Linking Suggestions
Use this when you need specific internal link recommendations within your content to improve SEO and user experience.
Open this prompt Creating · Beginner
Format Content for Better Readability
Use this when you need to improve the visual appeal and user-friendliness of your content through effective formatting techniques.
Open this prompt Creating · Beginner
Content Length Analysis
Use this when you need to determine the optimal length for your content to improve SEO and user engagement.
Open this prompt Analysis · Intermediate
Content Freshness Analysis
Use this when you need to evaluate and update existing content to keep it relevant and engaging.
Open this prompt Analysis · Intermediate
Creative Content Repurposing Ideas
Use this when you need creative ideas to transform existing content into engaging formats like videos, infographics, or podcasts.
Open this prompt Creating · Beginner
Content Promotion Strategy
Use this when you need a comprehensive, multi-channel plan to promote refreshed or updated content.
Open this prompt Planning · Intermediate
Multi-Channel Content Promotion
Use this when you need tailored promotion ideas for refreshed content across specific channels like social media, email, or influencer collaborations.
Open this prompt Planning · Intermediate
Analyze User Engagement Metrics
Use this when you need to analyze user engagement data across web, social, or app platforms and get actionable recommendations for improvement.
Open this prompt Analysis · Intermediate
Content Quality Assessment
Use this when you need a detailed evaluation of your content's quality and specific recommendations for improvement.
Open this prompt Analysis · Intermediate
Content Gap Analysis
Use this when you want to identify missing topics or coverage in your content strategy to better meet audience needs.
Open this prompt Analysis · Intermediate
Content Update Scheduling
Use this when you need a data-driven schedule for refreshing website content to maintain SEO performance.
Open this prompt Planning · Intermediate
Content Repurposing Plan
Use this when you want to transform existing content into different formats to expand your audience and improve SEO.
Open this prompt Planning · Intermediate
Content Localization Strategy
Use this when you need to adapt your content for different regions or languages to improve search visibility and audience engagement.
Open this prompt Planning · Advanced
Internal Linking Optimization
Use this when you need to improve your website's internal linking structure to boost SEO and user experience.
Open this prompt Analysis · Intermediate
Enhance User Engagement Strategies
Use this when you need concrete ideas to make your content or website more engaging through interactive elements, readability improvements, and multimedia.
Open this prompt Creating · Intermediate