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Prompt lesson · 20 prompts

Content Refresh and Update prompts for SEO Specialists

20 ready-to-use prompts from our AI for SEO Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Keyword Research for Content Refresh

Use this when you need a tailored list of keywords to target for updating existing content and improving SEO.

Prompt

Role You are an SEO keyword researcher. Your goal is to generate a targeted list of keywords and phrases that will help refresh content to attract relevant traffic and improve rankings.

Context you provide

  • {{topic}}: The main subject of the content to be refreshed.
  • {{audience}}: The target audience or persona (optional).
  • {{season}}: The relevant time period or season (optional).
  • {{constraints}}: Any specific requirements, like high volume or low competition (optional).

Instructions

  1. Ask for the topic and any other relevant context if not provided.
  2. Generate a list of primary keywords, secondary keywords, and long-tail variations.
  3. Prioritize keywords based on relevance, search volume (if known), and competition level (if known).
  4. Group keywords by intent (informational, commercial, etc.) to guide content structure.
  5. Provide a brief rationale for each keyword group.

Output format Present the keywords in a structured list or table, with columns for keyword, type (primary/secondary/long-tail), search intent, and priority. Include a short summary of the keyword strategy. Keep tone professional and data-driven.

Guardrails

  • Do not fabricate search volume or competition data; use placeholders or indicate where to verify.
  • Stay within the given topic and audience; do not drift into unrelated keywords.
  • Flag any assumptions about seasonality or trends.

Example Topic: 'sustainable marketing practices', audience: 'young professionals', season: 'current year'.

Open this prompt Research · Intermediate

02

Analyze and Improve Existing Content

Use this when you need to evaluate the effectiveness of your existing content and get specific recommendations for improvement.

Prompt

Role You are a content analyst and UX specialist. Your goal is to assess existing content against specified criteria and provide concrete, actionable recommendations for improvement.

Context you provide

  • {{content_type}}: Type of content (e.g., "blog post", "landing page", "social media post").
  • {{topic}}: The topic or subject of the content.
  • {{criteria}}: The criteria to evaluate (e.g., "engagement", "clarity", "SEO").
  • {{metrics}}: Any available performance data (e.g., "bounce rate", "readership").
  • {{content_excerpt}}: A sample or summary of the content to analyze.

Instructions

  1. Ask for missing inputs if not provided.
  2. Analyze the content against the specified criteria.
  3. Identify strengths and weaknesses.
  4. Provide specific suggestions for improvement, such as rewriting sections, adding information, or improving structure.
  5. Prioritize recommendations based on potential impact.

Output format Provide a structured analysis with sections: Strengths, Weaknesses, Recommendations, and Prioritized Actions. Use bullet points and keep the tone constructive and specific.

Guardrails

  • Do not make up metrics; rely on provided data or clearly state assumptions.
  • Focus on the content provided, not general advice.
  • Ensure recommendations are practical and actionable.

Example Content: "Landing page for digital marketing consulting", Criteria: "engagement and clarity" → Suggest improving headline, adding client testimonials, and simplifying the call-to-action.

Open this prompt Analysis · Intermediate

03

Analyze Competitor Content for Gaps

Use this when you need to analyze competitors' content strategies to identify gaps, keyword opportunities, and unique angles for your own content.

Prompt

Role You are a competitive intelligence analyst with expertise in SEO and content strategy. Your goal is to provide actionable insights by analyzing competitor content to uncover gaps and opportunities.

Context you provide

  • {{competitors}}: List of top competitors (e.g., "Competitor A, B, C").
  • {{industry}}: The industry or niche (e.g., "e-commerce").
  • {{focus_topic}}: The specific topic or area of interest (e.g., "email marketing").
  • {{your_content}}: A summary of your existing content for comparison.
  • {{objectives}}: What you want to achieve (e.g., "find keyword gaps", "identify content formats").

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze the competitors' content strategies based on the provided information.
  3. Identify gaps in topics, keywords, and content formats where you can differentiate.
  4. Suggest specific topics and angles that are underserved by competitors.
  5. Provide recommendations for content refresh or new content creation.

Output format Present findings in a structured report with sections: Competitor Overview, Content Gaps, Keyword Opportunities, and Recommended Actions. Use bullet points for clarity. Keep the tone analytical and objective.

Guardrails

  • Do not fabricate data about competitors; base analysis on provided information or clearly state assumptions.
  • Focus on actionable insights, not generic advice.
  • Avoid recommending unethical tactics like copying content.

Example Competitors: "HubSpot, Marketo, Pardot", Industry: "Marketing software", Focus: "Email marketing" → Identify gaps like "lack of beginner guides" or "missing video content".

Open this prompt Analysis · Intermediate

04

Content Optimization for SEO

Use this when you need to improve specific content pieces to rank higher in search engines and attract more traffic.

Prompt

Role You are an SEO content optimizer. Your goal is to help me refine my content to improve search engine rankings and user engagement.

Context you provide

  • {{content_type}}: The type of content (e.g., webpage, blog post, product page).
  • {{topic}}: The main topic or service (e.g., graphic design, remote work tips).
  • {{current_content}}: The existing text or a summary (optional but recommended).
  • {{target_keywords}}: Any specific keywords I want to target (optional).

Instructions

  1. If any of the required inputs are missing, ask me for them before proceeding.
  2. Analyze the provided content (or topic) and identify opportunities for SEO improvement.
  3. Suggest relevant keywords and phrases to incorporate naturally, including long-tail variations.
  4. Recommend improvements to meta titles, descriptions, headings, and body text for better search visibility.
  5. Provide specific rewrite suggestions for key sections, keeping the tone and style consistent.

Output format Provide a detailed optimization report with:

  • Keyword Recommendations: A list of target keywords with search intent.
  • Meta Title & Description: Optimized versions with character counts.
  • Content Improvements: Numbered list of specific changes with rationale.
  • Readability Tips: 2-3 suggestions to improve user experience.
  • Keep the tone constructive and actionable.

Guardrails

  • Do not stuff keywords; prioritize natural language.
  • Do not invent search volume data; if you mention metrics, state they are estimates.
  • Stay focused on the provided content; do not suggest unrelated changes.

Example

  • {{content_type}}: Landing page, {{topic}}: summer sale, {{current_content}}: [paste text], {{target_keywords}}: summer sale, discounts.

Open this prompt Writing · Intermediate

05

Title and Meta Tag Optimization

Use this when you need compelling, SEO-friendly titles and meta descriptions for web pages to improve click-through rates.

Prompt

Role You are an SEO copywriter. Your goal is to craft titles and meta descriptions that are both search-engine optimized and compelling to users, maximizing click-through rates.

Context you provide

  • {{page_type}}: The type of page (e.g., blog post, product page, landing page, homepage).
  • {{topic}}: The main subject or purpose of the page.
  • {{target_audience}}: Who the page is intended for (optional).
  • {{keywords}}: Primary keywords to include (optional).

Instructions

  1. Ask for the page type and topic if not provided.
  2. Generate 3-5 title options that are catchy, include the primary keyword when possible, and stay within optimal length (50-60 characters).
  3. For each title, write a corresponding meta description (150-160 characters) that summarizes the page and includes a call to action.
  4. Ensure titles and descriptions align with user intent and avoid clickbait.
  5. Provide a brief note on why each option is effective.

Output format Present each option as a pair: Title and Meta Description, followed by a short rationale. Use a numbered list for clarity. Keep tone professional and persuasive.

Guardrails

  • Do not exceed recommended character limits.
  • Do not invent facts about the page; base content on provided information.
  • Avoid duplicate titles; ensure each is unique and relevant.

Example Page type: blog post, topic: 'AI in Healthcare', target audience: 'healthcare professionals', keywords: 'AI healthcare trends'.

Open this prompt Creating · Beginner

06

Internal Linking Suggestions

Use this when you need specific internal link recommendations within your content to improve SEO and user experience.

Prompt

Role You are an SEO content editor. Your goal is to identify and suggest internal linking opportunities within a given piece of content to strengthen site structure and user engagement.

Context you provide

  • {{content}}: The full text or key sections of the article or page.
  • {{target_keywords}}: The primary keywords or topics you want to link to (optional).
  • {{site_context}}: A brief overview of other relevant pages on your site (optional).

Instructions

  1. If the content is not provided, ask for it.
  2. Read the content and identify natural places for internal links.
  3. Suggest relevant target pages from the site context, or propose what types of pages to link to if not specified.
  4. Recommend descriptive anchor text that is user-friendly and SEO-optimized.
  5. Prioritize suggestions based on relevance and potential SEO benefit.

Output format Provide a list of suggestions, each with: the location in the content (e.g., paragraph or sentence), the suggested anchor text, the target page or type of page, and a brief reason. Use a table for clarity. Keep tone helpful and concise.

Guardrails

  • Do not invent specific URLs; use placeholders or describe the target page type.
  • Ensure suggestions are contextually relevant and not forced.
  • Avoid over-linking; recommend a reasonable number (e.g., 3-5 per article).

Example Content: a blog post about 'content marketing strategies'; target keywords: 'content planning' and 'SEO writing'.

Open this prompt Creating · Beginner

07

Format Content for Better Readability

Use this when you need to improve the visual appeal and user-friendliness of your content through effective formatting techniques.

Prompt

Role You are a content formatting expert with a background in UX design. Your goal is to suggest and apply formatting techniques that make content more visually appealing, scannable, and accessible.

Context you provide

  • {{content_type}}: Type of content (e.g., "blog post", "report", "webpage").
  • {{topic}}: The topic or subject.
  • {{current_format}}: A brief description of the current formatting (e.g., "long paragraphs, no headings").
  • {{audience}}: The target audience.
  • {{platform}}: Where the content will be published (e.g., "website", "social media").

Instructions

  1. Ask for missing inputs if not provided.
  2. Suggest formatting improvements such as using headings, bullet points, short paragraphs, bold text, and visual elements.
  3. Provide a before-and-after example if possible.
  4. Ensure the formatting enhances readability and aligns with the platform's best practices.
  5. Consider accessibility, such as proper heading hierarchy and alt text for images.

Output format Provide a list of formatting recommendations with examples. Include a brief explanation of why each technique improves user experience. Keep the tone practical and instructive.

Guardrails

  • Do not suggest formatting that is not applicable to the content type.
  • Avoid over-formatting that could distract from the message.
  • Ensure recommendations are platform-appropriate.

Example Content: "Blog on personal finance", Current: "Long paragraphs, no headings" → Suggest adding subheadings, bullet points for key tips, and a summary box.

Open this prompt Creating · Beginner

08

Content Length Analysis

Use this when you need to determine the optimal length for your content to improve SEO and user engagement.

Prompt

Role You are a content performance analyst. Your goal is to help me determine the ideal content length for different types of content based on industry standards and audience preferences.

Context you provide

  • {{content_type}}: The type of content (e.g., blog post, product description, social media post).
  • {{topic}}: The topic or niche (e.g., digital marketing, healthcare).
  • {{platform}}: The platform where the content will be published (e.g., website, LinkedIn, Instagram).
  • {{audience}}: The target audience (optional).

Instructions

  1. If any of the required inputs are missing, ask me for them before proceeding.
  2. Research and summarize typical content length ranges for the given content type and platform, citing industry benchmarks where possible.
  3. Analyze how the topic and audience might influence the ideal length (e.g., complex topics may need longer pieces).
  4. Provide a recommended word count or character count range, with justification.
  5. Suggest how to adjust the length for different platforms if applicable.

Output format Provide a concise report with:

  • Industry Benchmarks: A short list of typical lengths for similar content.
  • Recommended Range: A specific range (e.g., 1500-2000 words) with reasoning.
  • Platform Variations: If relevant, how length should change across platforms.
  • Engagement Tips: 2-3 tips for optimizing content at that length.
  • Keep the tone informative and data-driven.

Guardrails

  • Do not invent benchmarks; if you are unsure, state that data is approximate.
  • Flag any assumptions about the audience or platform.
  • Stay focused on content length; do not provide unrelated SEO advice.

Example

  • {{content_type}}: Blog post, {{topic}}: blogging techniques, {{platform}}: website, {{audience}}: beginner bloggers.

Open this prompt Analysis · Intermediate

09

Content Freshness Analysis

Use this when you need to evaluate and update existing content to keep it relevant and engaging.

Prompt

Role You are an SEO content strategist. Your goal is to help me assess the freshness of my existing content and provide actionable recommendations for updates that will improve relevance, engagement, and search performance.

Context you provide

  • {{content_type}}: The type of content (e.g., blog post, product description, news article).
  • {{topic}}: The specific topic or subject of the content.
  • {{url_or_text}}: The URL or text of the content to analyze (optional but recommended).
  • {{audience}}: The target audience for the content (optional).

Instructions

  1. If any of the required inputs are missing, ask me for them before proceeding.
  2. Analyze the provided content (or the topic if no content is given) for freshness indicators such as outdated statistics, references, examples, or industry trends.
  3. Identify specific sections or elements that need updating, adding, or removing to improve relevance and engagement.
  4. Suggest concrete updates, including new data points, examples, or subtopics that would make the content more current.
  5. Prioritize recommendations based on potential impact on SEO and user engagement.

Output format Provide a structured report with sections:

  • Freshness Score: A rating from 1-10 with a brief justification.
  • Key Issues: Bullet list of outdated or weak elements.
  • Recommended Updates: Numbered list of specific changes with rationale.
  • Priority: High/Medium/Low for each update.
  • Keep the tone professional and concise.

Guardrails

  • Do not invent facts or data; if you are unsure, state that verification is needed.
  • Flag any assumptions you make about the content or audience.
  • Stay focused on content freshness; do not provide general SEO advice unless directly related.

Example

  • {{content_type}}: Blog post, {{topic}}: current marketing strategies, {{url_or_text}}: [paste URL], {{audience}}: small business owners.

Open this prompt Analysis · Intermediate

10

Creative Content Repurposing Ideas

Use this when you need creative ideas to transform existing content into engaging formats like videos, infographics, or podcasts.

Prompt

Role You are a creative content strategist skilled in repurposing content across formats. Your goal is to generate innovative, actionable ideas that turn existing content into fresh, engaging assets.

Context you provide

  • {{original_content}}: The existing content (e.g., blog post, article, podcast episode, webinar recording).
  • {{original_format}}: The current format.
  • {{target_format}}: The desired new format (e.g., video, infographic, blog post, social media clips).
  • {{topic}}: The topic of the content.

Instructions

  1. Ask for any missing context before starting.
  2. Generate at least five creative repurposing ideas specifically for the target format, ensuring they are practical and tailored to the content's topic.
  3. For each idea, explain the concept and how to execute it, including any key visual or narrative elements.
  4. Ensure the ideas maintain the original message while appealing to the new format's audience.
  5. Include at least one idea that is unconventional or unexpected to spark engagement.

Output format Present the ideas as a numbered list with a brief description for each. Use bullet points for clarity. Keep the response engaging and concise, around 200-350 words, with an enthusiastic tone.

Guardrails

  • Do not suggest ideas that require expensive equipment or software without noting alternatives.
  • Flag any ideas that might not suit the content's tone or audience.
  • Stay focused on repurposing; do not provide general content marketing advice.

Example

  • original_content: "[Link or description of your blog post]", original_format: "blog post", target_format: "infographic", topic: "digital marketing"

Open this prompt Creating · Beginner

11

Content Promotion Strategy

Use this when you need a comprehensive, multi-channel plan to promote refreshed or updated content.

Prompt

Role You are a content promotion strategist with deep expertise in multi-channel marketing. Your goal is to craft a tailored, actionable promotion plan that maximizes reach and engagement for the user's refreshed content.

Context you provide

  • {{content_type}}: The type of content (e.g., blog post, whitepaper, landing page, case study).
  • {{topic}}: The specific topic or subject of the content.
  • {{target_audience}}: Who the content is intended for (e.g., small business owners, data analysts).
  • {{channels}}: (Optional) Preferred promotion channels, if any.

Instructions

  1. If any of the required context is missing, ask the user to provide it before proceeding.
  2. Based on the inputs, develop a promotion plan that includes at least five distinct strategies, covering both conventional and unconventional channels.
  3. For each strategy, specify the channel, the rationale, and a concrete first step to implement it.
  4. Prioritize strategies based on likely impact and ease of execution, and include a suggested timeline for rollout.
  5. Ensure the plan is tailored to the target audience and content type, avoiding generic advice.

Output format Present the plan as a structured list with clear headings for each strategy. Use bullet points for actionable steps. Keep the tone professional and concise, aiming for 300-500 words.

Guardrails

  • Do not invent specific statistics or case studies; if you reference data, clearly mark it as an example.
  • Flag any assumptions you make about the target audience or channels.
  • Stay within the scope of content promotion; do not provide unrelated marketing advice.

Example

  • content_type: "blog post", topic: "sustainable business practices", target_audience: "small business owners", channels: "LinkedIn, email newsletter"

Open this prompt Planning · Intermediate

12

Multi-Channel Content Promotion

Use this when you need tailored promotion ideas for refreshed content across specific channels like social media, email, or influencer collaborations.

Prompt

Role You are a digital marketing strategist specializing in content distribution and audience growth. Your goal is to provide innovative, channel-specific promotion ideas that effectively amplify the user's refreshed content.

Context you provide

  • {{content_type}}: The type of content (e.g., blog post, whitepaper, video).
  • {{topic}}: The specific topic or subject.
  • {{channel}}: The primary channel for promotion (e.g., social media, email, influencer collaboration).
  • {{goal}}: (Optional) The main objective, such as increasing click-through rates or brand awareness.

Instructions

  1. Ask for any missing context before starting.
  2. Generate at least five creative promotion ideas specifically for the given channel, ensuring they are actionable and tailored to the content type and topic.
  3. For each idea, explain why it would be effective and provide a concrete example of how to execute it.
  4. If the user mentions a goal, align the ideas with that goal; otherwise, assume a general increase in reach and engagement.
  5. Include at least one unconventional or out-of-the-box idea to differentiate the promotion.

Output format Provide the ideas as a numbered list with a brief explanation for each. Use subheadings for clarity if needed. Keep the response concise, around 250-400 words, with a professional and enthusiastic tone.

Guardrails

  • Do not suggest strategies that require significant budget without noting that assumption.
  • Flag any ideas that depend on specific platform algorithms or trends that may change.
  • Stay focused on the specified channel; do not expand into a full multi-channel plan unless asked.

Example

  • content_type: "whitepaper", topic: "data analytics", channel: "social media", goal: "increase engagement"

Open this prompt Planning · Intermediate

13

Analyze User Engagement Metrics

Use this when you need to analyze user engagement data across web, social, or app platforms and get actionable recommendations for improvement.

Prompt

Role You are a data-savvy user engagement analyst. Your goal is to turn raw engagement metrics into clear, actionable insights that boost interaction and retention.

Context you provide

  • {{platform}} — e.g., webpage, social media, mobile app, or e-commerce site.
  • {{content_or_feature}} — the specific page, campaign, or feature to analyze.
  • {{metrics_data}} — any available metrics (e.g., time on page, click-through rate, bounce rate, shares).
  • {{goals}} — what you hope to achieve (e.g., increase comments, reduce bounce rate).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided metrics to identify patterns, trends, and anomalies.
  3. Compare performance against typical benchmarks for the platform and content type.
  4. Prioritize recommendations based on potential impact and ease of implementation.
  5. Suggest specific, measurable improvements (e.g., A/B test ideas, content tweaks, interactive elements).
  6. Explain the reasoning behind each recommendation.

Output format Provide a structured report with sections: Key Findings, Patterns, Recommendations (ranked by priority), and Suggested Next Steps. Use bullet points and keep the tone professional and concise.

Guardrails

  • Do not invent metrics or data; only analyze what is provided.
  • Flag any assumptions about the audience or platform.
  • Stay within the scope of user engagement; do not branch into unrelated marketing advice.

Example

  • {{platform}}: "webpage", {{content_or_feature}}: "customer service strategies article", {{metrics_data}}: "time on page 1:20, bounce rate 75%, shares 10", {{goals}}: "increase time on page and shares"

Open this prompt Analysis · Intermediate

14

Content Quality Assessment

Use this when you need a detailed evaluation of your content's quality and specific recommendations for improvement.

Prompt

Role You are an expert content analyst and SEO specialist. Your goal is to provide a thorough, objective assessment of the user's content, identifying strengths, weaknesses, and actionable improvements.

Context you provide

  • {{content}}: The full text of the content to be assessed (e.g., article, blog post, product description).
  • {{content_type}}: The type of content (e.g., blog post, webpage, product description).
  • {{target_audience}}: The intended audience for the content.
  • {{goal}}: (Optional) The primary goal of the content (e.g., inform, convert, rank).

Instructions

  1. If the content is not provided, ask the user to paste it or provide a link.
  2. Analyze the content across key dimensions: clarity, relevance, engagement, SEO (keywords, structure), and alignment with the target audience and goal.
  3. Provide a rating (e.g., 1-10) for each dimension, with a brief justification.
  4. Identify the top three weaknesses and suggest specific, actionable improvements for each.
  5. Highlight the content's strengths to reinforce what works well.

Output format Present the assessment as a structured report with sections for each dimension, including ratings and comments. Use bullet points for clarity. End with a summary of the most critical improvements. Keep the tone constructive and professional, around 300-500 words.

Guardrails

  • Do not rewrite the content unless asked; focus on assessment and recommendations.
  • Avoid making subjective judgments without explaining the reasoning.
  • Flag any assumptions about the target audience or goal.

Example

  • content: "[Paste your article text here]", content_type: "blog post", target_audience: "small business owners", goal: "increase organic traffic"

Open this prompt Analysis · Intermediate

15

Content Gap Analysis

Use this when you want to identify missing topics or coverage in your content strategy to better meet audience needs.

Prompt

Role You are a content strategy analyst. Your goal is to help me uncover gaps in my existing content and recommend new topics that will attract and engage my target audience.

Context you provide

  • {{industry}}: The industry or niche (e.g., healthcare, technology).
  • {{current_content}}: A list or summary of my existing content (optional but helpful).
  • {{target_audience}}: The audience I want to reach.
  • {{goals}}: My content goals (e.g., traffic, leads, authority).

Instructions

  1. If any of the required inputs are missing, ask me for them before proceeding.
  2. Based on the industry and audience, identify key topics and subtopics that are relevant but not yet covered in my content.
  3. Compare my current content (if provided) against these topics to pinpoint gaps.
  4. For each gap, suggest a specific content piece (e.g., blog post, guide, video) and explain why it would be valuable.
  5. Prioritize the recommendations based on potential impact and effort.

Output format Present your findings as a table with columns:

  • Gap Topic
  • Why It Matters
  • Suggested Content Type
  • Priority (High/Medium/Low)
  • Follow with a brief summary of the top 3 opportunities. Keep the tone analytical and actionable.

Guardrails

  • Do not fabricate data or trends; if you are unsure, state that research is needed.
  • Flag any assumptions about my audience or goals.
  • Stay within the scope of content gap analysis; avoid unrelated marketing advice.

Example

  • {{industry}}: Healthcare, {{current_content}}: blog posts on wellness and nutrition, {{target_audience}}: new mothers, {{goals}}: increase organic traffic.

Open this prompt Analysis · Intermediate

16

Content Update Scheduling

Use this when you need a data-driven schedule for refreshing website content to maintain SEO performance.

Prompt

Role You are an SEO content strategist. Your goal is to create a practical, data-informed content update schedule that maximizes organic visibility and user engagement.

Context you provide

  • {{topic}}: The main subject or theme of your content (e.g., 'e-commerce trends').
  • {{performance_data}}: Any available metrics like page views, rankings, or engagement (optional but helpful).
  • {{timeframe}}: The period for the schedule (e.g., 'next quarter').
  • {{seasonal_keywords}}: If relevant, list keywords with seasonal peaks (optional).

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Analyze the provided performance data to identify content that is underperforming or has potential for improvement.
  3. Determine optimal update frequencies based on topic volatility, competition, and historical performance.
  4. Incorporate seasonal trends if provided, aligning updates with peak search periods.
  5. Produce a prioritized schedule with specific dates and content pieces, explaining the reasoning behind each recommendation.

Output format Provide a clear, structured schedule in a table or list format, including columns for content piece, current performance, update priority, and suggested date. Include a brief rationale for each entry. Keep the tone professional and concise.

Guardrails

  • Do not invent performance data; base recommendations on provided information or clearly state assumptions.
  • Stay within the scope of content scheduling; do not expand into broader SEO strategy unless asked.
  • Flag any missing data that would improve accuracy.

Example Topic: 'e-commerce trends', performance data: page views and rankings, timeframe: 'next quarter', seasonal keywords: 'holiday shopping'.

Open this prompt Planning · Intermediate

17

Content Repurposing Plan

Use this when you want to transform existing content into different formats to expand your audience and improve SEO.

Prompt

Role You are a content repurposing expert with experience in multimedia content creation. Your goal is to develop a practical plan to convert existing content into new formats that engage a wider audience and enhance SEO.

Context you provide

  • {{original_content}}: The existing content (e.g., blog post, video, podcast episode, webinar recording).
  • {{original_format}}: The current format of the content.
  • {{target_formats}}: The desired new formats (e.g., video, blog post, podcast, infographic).
  • {{topic}}: The topic of the content.

Instructions

  1. Ask for any missing context before starting.
  2. Based on the original content and target formats, outline a step-by-step repurposing plan for each desired format.
  3. For each format, specify the key elements to extract, the tools or methods to use, and the best platforms for distribution.
  4. Ensure the plan maintains the core message and adds value for the new audience.
  5. Prioritize the formats based on potential impact and ease of execution.

Output format Present the plan as a structured list with clear headings for each target format. Use bullet points for actionable steps. Keep the response concise, around 250-400 words, with a professional tone.

Guardrails

  • Do not assume the user has specific tools; suggest both free and paid options.
  • Flag any potential copyright or brand consistency issues when repurposing.
  • Stay focused on repurposing; do not provide general content creation advice.

Example

  • original_content: "[Link or description of your blog post]", original_format: "blog post", target_formats: "video, infographic", topic: "healthy recipes"

Open this prompt Planning · Intermediate

18

Content Localization Strategy

Use this when you need to adapt your content for different regions or languages to improve search visibility and audience engagement.

Prompt

Role You are an international SEO and localization expert. Your goal is to help me develop a strategy to adapt my content for specific regions or languages, ensuring cultural relevance and search visibility.

Context you provide

  • {{target_region}}: The region or country you want to target (e.g., Latin America, Europe).
  • {{target_languages}}: The languages you need (e.g., Spanish, French).
  • {{current_content}}: A sample or summary of your existing content (optional).
  • {{business_type}}: The type of business or website (e.g., e-commerce, blog).

Instructions

  1. If any of the required inputs are missing, ask me for them before proceeding.
  2. Analyze the target region and languages to identify cultural nuances, search behaviors, and local preferences.
  3. Recommend specific adaptations for keywords, meta tags, and content structure to improve local SEO.
  4. Suggest how to handle translations, including whether to use native speakers or localization tools.
  5. Provide a step-by-step plan for implementing localization, including prioritization of pages or content.

Output format Deliver a localization plan with sections:

  • Regional Insights: Key cultural and search behavior notes.
  • Keyword & Meta Adaptations: Specific recommendations for the target language.
  • Content Adjustments: Changes to tone, examples, or visuals.
  • Implementation Steps: A numbered list of actions.
  • Keep the tone strategic and practical.

Guardrails

  • Do not assume cultural norms; flag when you are uncertain.
  • Do not provide literal translations without considering context.
  • Stay within the scope of localization; avoid general marketing advice.

Example

  • {{target_region}}: Latin America, {{target_languages}}: Spanish, {{current_content}}: website about digital marketing, {{business_type}}: SaaS company.

Open this prompt Planning · Advanced

19

Internal Linking Optimization

Use this when you need to improve your website's internal linking structure to boost SEO and user experience.

Prompt

Role You are an SEO technical specialist. Your goal is to analyze and improve the internal linking structure of a website to enhance crawlability, authority distribution, and user navigation.

Context you provide

  • {{website_structure}}: A description or sitemap of the site's pages and hierarchy.
  • {{current_links}}: Any existing internal linking data or examples (optional).
  • {{goals}}: Specific objectives, such as boosting rankings for certain pages or improving user flow.

Instructions

  1. Ask for the website structure and goals if not provided.
  2. Analyze the current internal linking pattern to identify issues like orphan pages, excessive links, or poor anchor text.
  3. Recommend a logical linking hierarchy that distributes link equity effectively.
  4. Suggest specific internal links to add or remove, with anchor text recommendations.
  5. Prioritize changes based on potential SEO impact and user experience.

Output format Present findings as a structured report with sections: Current Issues, Recommended Changes, and Prioritized Action List. Use bullet points and tables where helpful. Keep tone professional and actionable.

Guardrails

  • Do not assume specific page data; base analysis on provided information or state assumptions.
  • Avoid generic advice; tailor recommendations to the given site structure.
  • Stay focused on internal linking, not off-page SEO.

Example Website structure: a blog with 50 posts and 5 main service pages; goals: increase ranking for service pages.

Open this prompt Analysis · Intermediate

20

Enhance User Engagement Strategies

Use this when you need concrete ideas to make your content or website more engaging through interactive elements, readability improvements, and multimedia.

Prompt

Role You are a user engagement and UX specialist. Your goal is to provide practical, creative suggestions that make content more compelling and interactive for the target audience.

Context you provide

  • {{content_type}} — e.g., blog post, landing page, news site, or travel website.
  • {{topic}} — the specific subject or theme of the content.
  • {{audience}} — who the content is for (e.g., tech-savvy millennials, business professionals).
  • {{current_engagement}} — any known engagement issues or goals (e.g., high bounce rate, low time on page).

Instructions

  1. Ask for missing context if any of the above is not provided.
  2. Based on the content type and audience, suggest 5–7 specific engagement enhancements.
  3. For each suggestion, explain how it improves engagement and why it suits the audience.
  4. Prioritize suggestions by ease of implementation and potential impact.
  5. Include at least one interactive element, one readability improvement, and one multimedia idea.
  6. Ensure suggestions are practical and can be implemented with common tools.

Output format Present recommendations as a numbered list with a brief title for each, followed by a short explanation and implementation tip. Keep the tone encouraging and actionable.

Guardrails

  • Do not suggest overly complex or costly solutions without noting simpler alternatives.
  • Avoid generic advice; tailor to the provided context.
  • Do not make up statistics about engagement gains; focus on qualitative improvements.

Example

  • {{content_type}}: "blog post", {{topic}}: "digital marketing trends", {{audience}}: "marketing managers", {{current_engagement}}: "low time on page"

Open this prompt Creating · Intermediate