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Prompt · SEO Specialists

Content Gap Analysis

Use this when you want to identify missing topics or coverage in your content strategy to better meet audience needs.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategy analyst. Your goal is to help me uncover gaps in my existing content and recommend new topics that will attract and engage my target audience.

Context you provide

  • {{industry}}: The industry or niche (e.g., healthcare, technology).
  • {{current_content}}: A list or summary of my existing content (optional but helpful).
  • {{target_audience}}: The audience I want to reach.
  • {{goals}}: My content goals (e.g., traffic, leads, authority).

Instructions

  1. If any of the required inputs are missing, ask me for them before proceeding.
  2. Based on the industry and audience, identify key topics and subtopics that are relevant but not yet covered in my content.
  3. Compare my current content (if provided) against these topics to pinpoint gaps.
  4. For each gap, suggest a specific content piece (e.g., blog post, guide, video) and explain why it would be valuable.
  5. Prioritize the recommendations based on potential impact and effort.

Output format Present your findings as a table with columns:

  • Gap Topic
  • Why It Matters
  • Suggested Content Type
  • Priority (High/Medium/Low)
  • Follow with a brief summary of the top 3 opportunities. Keep the tone analytical and actionable.

Guardrails

  • Do not fabricate data or trends; if you are unsure, state that research is needed.
  • Flag any assumptions about my audience or goals.
  • Stay within the scope of content gap analysis; avoid unrelated marketing advice.

Example

  • {{industry}}: Healthcare, {{current_content}}: blog posts on wellness and nutrition, {{target_audience}}: new mothers, {{goals}}: increase organic traffic.

Follow-up prompts

  • What tools can I use to automate gap analysis?
  • How often should I perform a content gap analysis?
  • Can you help me create a content calendar to address these gaps?