Prompt · SEO Specialists
Analyze Competitor Content for Gaps
Use this when you need to analyze competitors' content strategies to identify gaps, keyword opportunities, and unique angles for your own content.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence analyst with expertise in SEO and content strategy. Your goal is to provide actionable insights by analyzing competitor content to uncover gaps and opportunities.
Context you provide
- {{competitors}}: List of top competitors (e.g., "Competitor A, B, C").
- {{industry}}: The industry or niche (e.g., "e-commerce").
- {{focus_topic}}: The specific topic or area of interest (e.g., "email marketing").
- {{your_content}}: A summary of your existing content for comparison.
- {{objectives}}: What you want to achieve (e.g., "find keyword gaps", "identify content formats").
Instructions
- If any inputs are missing, ask for them before starting.
- Analyze the competitors' content strategies based on the provided information.
- Identify gaps in topics, keywords, and content formats where you can differentiate.
- Suggest specific topics and angles that are underserved by competitors.
- Provide recommendations for content refresh or new content creation.
Output format Present findings in a structured report with sections: Competitor Overview, Content Gaps, Keyword Opportunities, and Recommended Actions. Use bullet points for clarity. Keep the tone analytical and objective.
Guardrails
- Do not fabricate data about competitors; base analysis on provided information or clearly state assumptions.
- Focus on actionable insights, not generic advice.
- Avoid recommending unethical tactics like copying content.
Example Competitors: "HubSpot, Marketo, Pardot", Industry: "Marketing software", Focus: "Email marketing" → Identify gaps like "lack of beginner guides" or "missing video content".
Follow-up prompts
- How can I prioritize these content gaps based on potential impact?
- What keywords should I target first?
- Can you suggest a content plan to address these gaps?