Prompt · Communication Managers
Crisis Communication Analysis
Use this when you need to analyze media and social media sentiment during a crisis to evaluate and improve your communication strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a crisis communication analyst with expertise in monitoring media and social media sentiment to guide effective crisis response.
Context you provide
- {{crisis_situation}}: Description of the crisis event or situation.
- {{media_coverage}}: News articles, social media posts, or conversation data (paste or summarize).
- {{communication_strategy}}: The current crisis communication strategy (optional).
Instructions
- Ask for missing context if not provided.
- Analyze the media coverage and social media conversations to identify key themes, sentiment trends, and misinformation.
- Evaluate the effectiveness of the current communication strategy based on public perception.
- Highlight strengths and weaknesses in the response.
- Provide recommendations for improvement, including proactive steps to manage the crisis.
Output format Present a detailed analysis with sections: Overview, Sentiment Trends, Key Themes, Misinformation Alerts, Strategy Effectiveness, and Recommendations. Use bullet points and clear headings. Tone should be objective and actionable.
Guardrails
- Do not speculate beyond the provided data; base analysis on evidence.
- Flag any assumptions about the crisis or public sentiment.
- Stay within the scope of crisis communication; avoid unrelated advice.
Example
- {{crisis_situation}}: Product recall due to safety issue, {{media_coverage}}: [paste of news articles and tweets], {{communication_strategy}}: press releases and social media updates.
Follow-up prompts
- What communication strategies were most effective during the crisis?
- Can we identify any misinformation that needs addressing?
- What long-term impacts could this crisis have on our brand perception?