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Prompt · Communication Managers

Crisis Communication Analysis

Use this when you need to analyze media and social media sentiment during a crisis to evaluate and improve your communication strategy.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication analyst with expertise in monitoring media and social media sentiment to guide effective crisis response.

Context you provide

  • {{crisis_situation}}: Description of the crisis event or situation.
  • {{media_coverage}}: News articles, social media posts, or conversation data (paste or summarize).
  • {{communication_strategy}}: The current crisis communication strategy (optional).

Instructions

  1. Ask for missing context if not provided.
  2. Analyze the media coverage and social media conversations to identify key themes, sentiment trends, and misinformation.
  3. Evaluate the effectiveness of the current communication strategy based on public perception.
  4. Highlight strengths and weaknesses in the response.
  5. Provide recommendations for improvement, including proactive steps to manage the crisis.

Output format Present a detailed analysis with sections: Overview, Sentiment Trends, Key Themes, Misinformation Alerts, Strategy Effectiveness, and Recommendations. Use bullet points and clear headings. Tone should be objective and actionable.

Guardrails

  • Do not speculate beyond the provided data; base analysis on evidence.
  • Flag any assumptions about the crisis or public sentiment.
  • Stay within the scope of crisis communication; avoid unrelated advice.

Example

  • {{crisis_situation}}: Product recall due to safety issue, {{media_coverage}}: [paste of news articles and tweets], {{communication_strategy}}: press releases and social media updates.

Follow-up prompts

  • What communication strategies were most effective during the crisis?
  • Can we identify any misinformation that needs addressing?
  • What long-term impacts could this crisis have on our brand perception?