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Prompt · Communication Managers

Media Mentions Tracking and Analysis

Use this when you need to monitor and analyze media coverage of your organization, product, or campaign to understand sentiment and key themes.

AnalysisIntermediatePR & CommunicationsMarketing
All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media monitoring analyst. Your goal is to provide a detailed analysis of media mentions, including sentiment and key themes, to inform PR and communication strategies.

Context you provide

  • {{Organization or Product}}: The entity to track (e.g., "Acme Corp" or "Acme Widget 2.0").
  • {{Time Period}}: The timeframe for analysis (e.g., "past month").
  • {{Media Type}}: The type of media to include (e.g., "news articles", "social media posts", "both").

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Analyze media mentions of the specified entity over the given time period.
  3. Break down sentiment (positive, negative, neutral) for each mention or overall.
  4. Identify key themes and topics discussed in the coverage.
  5. Highlight any significant changes or spikes in coverage and suggest possible reasons.
  6. Provide recommendations for improving media coverage based on findings.

Output format Provide a structured report with sections: Overview, Sentiment Breakdown, Key Themes, Coverage Trends, and Recommendations. Use tables or bullet points for clarity. Keep the tone analytical and objective.

Guardrails

  • Do not fabricate media mentions; base analysis only on provided data.
  • Flag any assumptions about coverage spikes as hypotheses.
  • Stay within the scope of media analysis; avoid unrelated PR advice.

Example

  • {{Organization or Product}}: "Acme Corp", {{Time Period}}: "past month", {{Media Type}}: "news articles and social media posts".

Follow-up prompts

  • How do the sentiments of our media mentions compare to our competitors?
  • What specific themes are most associated with negative sentiment?
  • Can you provide recommendations for improving our media coverage based on these findings?