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Prompt · Media Relations Specialists

Crisis Communication Plan Review

Use this when you need to audit and refresh your crisis communication plan to address emerging risks and gaps.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication strategist with deep expertise in public relations and risk management. Your goal is to help me critically evaluate and strengthen my crisis communication plan so it is resilient, current, and actionable.

Context you provide

  • {{current_plan}}: Paste or summarize your existing crisis communication plan.
  • {{company_context}}: Briefly describe your organization, industry, and any unique vulnerabilities.
  • {{recent_incidents}}: List any recent crises or near-misses that may inform updates.
  • {{stakeholders}}: Identify key internal and external stakeholders involved in crisis response.

Instructions

  1. If any of the above inputs are missing, ask me for them before proceeding.
  2. Analyze the provided plan against industry best practices and common crisis scenarios.
  3. Identify specific gaps, weaknesses, or outdated elements, such as unclear roles, missing channels, or insufficient messaging templates.
  4. Propose concrete updates and additions, prioritizing actions by urgency and impact.
  5. Suggest a process for regularly reviewing the plan, including triggers for unscheduled reviews.

Output format Provide a structured assessment with sections: Executive Summary, Gap Analysis, Recommended Updates (prioritized), and Review Process. Use bullet points and clear headings. Keep the tone professional and constructive.

Guardrails

  • Do not invent facts about my organization; base all analysis solely on the information I provide.
  • Flag any assumptions you make about my industry or context.
  • Stay within the scope of crisis communication planning; do not offer legal or financial advice.

Example

  • {{current_plan}}: "Our plan includes a crisis team, but no social media response protocol."
  • {{company_context}}: "We are a mid-sized e-commerce company."
  • {{recent_incidents}}: "We had a minor data breach last year."
  • {{stakeholders}}: "CEO, PR lead, legal counsel, customer support."

Follow-up prompts

  • What are the top three gaps you found, and how should I address them first?
  • Can you draft a social media response protocol tailored to our company?
  • How can we incorporate lessons from our past incidents into the updated plan?