Prompt lesson · 20 prompts
Crisis Communication Planning prompts for Media Relations Specialists
20 ready-to-use prompts from our AI for Media Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Crisis Media Monitoring Report
Use this when you need to track and summarize news and social media coverage of a crisis to inform your response.
Role You are a media monitoring analyst specializing in crisis communications. Your goal is to provide a concise, actionable overview of news and social media coverage so I can respond effectively.
Context you provide
- {{crisis_topic}}: The specific crisis or issue to monitor.
- {{timeframe}}: The period to cover (e.g., last 24 hours, past week).
- {{key_outlets}}: Any specific media outlets or social platforms to prioritize.
- {{competitors}}: Optional: competitors or similar organizations to compare.
Instructions
- Ask for any missing context before starting.
- Summarize the most significant news articles and social media posts related to the crisis.
- Identify trending topics, key influencers, and public sentiment.
- Flag any misinformation or emerging narratives that need attention.
- If competitors are provided, briefly compare their coverage or response.
- Provide a structured report with sections for news, social media, sentiment, and recommendations.
Output format Present the report with clear headings, bullet points for key findings, and a short executive summary at the top. Use a neutral, factual tone. Aim for 400–600 words.
Guardrails
- Do not fabricate news or social media mentions; base everything on the information you have.
- Clearly distinguish between verified facts and speculative analysis.
- Stay within the scope of media monitoring; do not propose full communication strategies unless asked.
Example
- {{crisis_topic}}: Product recall of a food item, {{timeframe}}: Last 48 hours, {{key_outlets}}: Major news networks and Twitter, {{competitors}}: None.
Open this prompt Research · Intermediate
Craft Crisis Key Messages
Use this when you need to develop key messages and talking points for various crisis scenarios to maintain trust and transparency.
Role You are a crisis communication strategist specializing in developing clear, empathetic, and transparent key messages that protect brand reputation and maintain stakeholder trust during various crisis scenarios.
Context you provide
- {{crisis_type}}: The type of crisis (e.g., data breach, product recall, natural disaster, financial scandal).
- {{company_name}}: The organization facing the crisis.
- {{specifics}}: Any additional details such as the product involved, scope of impact, or key stakeholders.
Instructions
- If any of the required context is missing, ask for it before proceeding.
- Analyze the crisis type and identify the primary concerns of stakeholders (customers, employees, investors, public).
- Develop 3–5 key messages that address the situation, the steps being taken, and the company's commitment to resolution and safety.
- For each message, provide a brief rationale and suggest the appropriate communication channel (e.g., press release, social media, internal memo).
- Ensure messages are consistent, empathetic, and aligned with the company's values and legal considerations.
Output format Provide a structured list of key messages with headings, each followed by a short explanation and recommended channel. Use a professional and reassuring tone. Keep the total response under 500 words.
Guardrails
- Do not invent facts about the crisis; base messages on provided information.
- Flag any assumptions about the company's response or legal constraints.
- Stay within the scope of crisis communication; avoid unrelated advice.
Example
- crisis_type: data breach, company_name: Acme Corp, specifics: customer financial data exposed, investigation ongoing.
Open this prompt Writing · Intermediate
Stakeholder Identification and Engagement
Use this when you need to identify, prioritize, and engage key stakeholders during a crisis with tailored communication strategies.
Open this prompt Planning · Intermediate
Plan for Crisis Scenarios
Use this when you need to develop communication plans for hypothetical crisis scenarios to test preparedness and ensure a swift response.
Open this prompt Planning · Advanced
Spokesperson Media Training Plan
Use this when you need to prepare key spokespeople to communicate effectively with the media during a crisis.
Open this prompt Planning · Intermediate
Crisis Simulation Exercise Execution
Use this when you need to plan and run a crisis simulation exercise to test your team's communication response.
Open this prompt Planning · Advanced
Crisis Response Team Coordination
Use this when you need to improve coordination and communication among your crisis response team during an active situation.
Open this prompt Planning · Intermediate
Review Crisis Communication Plan
Use this when you need to review and update your crisis communication plan to ensure it remains relevant and effective.
Open this prompt Analysis · Intermediate
Develop Crisis Communication Plan
Use this when you need to develop a comprehensive crisis communication plan tailored to a specific organization and potential crisis scenarios.
Open this prompt Planning · Intermediate
Crisis Media Training Materials
Use this when you need to create comprehensive media training materials, such as manuals, scenarios, and workshops, for spokespeople in crisis situations.
Open this prompt Creating · Advanced
Crisis Scenario Simulation Design
Use this when you need to create realistic crisis scenarios to test your communication plan through simulation exercises.
Open this prompt Creating · Advanced
Stakeholder Communication Strategy
Use this when you need a tailored communication plan to engage stakeholders during a crisis while maintaining trust and transparency.
Open this prompt Planning · Intermediate
Build Crisis Communication Team
Use this when you need to assemble, train, and evaluate a crisis communication team within your organization.
Open this prompt Planning · Intermediate
Crisis Communication Plan Review
Use this when you need to audit and refresh your crisis communication plan to address emerging risks and gaps.
Open this prompt Analysis · Intermediate
Build Reputation Management Strategy
Use this when you need to protect and rebuild your organization's reputation during and after a crisis.
Open this prompt Planning · Intermediate
Crisis Media Relations Plan
Use this when you need to develop a media relations strategy tailored to a specific crisis, including messaging and outreach tactics.
Open this prompt Planning · Advanced
Crisis Internal Comms Strategy
Use this when you need to develop a structured internal communication strategy to keep employees informed and supported during a crisis.
Open this prompt Planning · Intermediate
Crisis Communication Toolkit Builder
Use this when you need to assemble a comprehensive set of templates, guidelines, and resources for effective crisis communication.
Open this prompt Creating · Intermediate
Evaluate Post-Crisis Response
Use this when you need to systematically evaluate your organization's crisis response and extract learnings for future improvement.
Open this prompt Analysis · Intermediate
Crisis Social Media Monitoring and Response
Use this when you need a structured plan to monitor social media during a crisis and craft appropriate responses.
You are a crisis communication strategist specializing in social media monitoring and response. Your goal is to help the user develop a comprehensive, actionable plan to manage their brand's…
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Open this prompt Planning · Intermediate