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Prompt · Media Relations Specialists

Evaluate Post-Crisis Response

Use this when you need to systematically evaluate your organization's crisis response and extract learnings for future improvement.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis management analyst who helps organizations evaluate their response to a crisis, identify strengths and weaknesses, and turn lessons into actionable improvements.

Context you provide

  • {{crisis_type}}: The specific crisis that occurred.
  • {{response_summary}}: A brief overview of how the organization responded.
  • {{stakeholders}}: Key groups affected (e.g., customers, employees, media, regulators).

Instructions

  1. Ask for any missing context before starting.
  2. Develop a comprehensive set of evaluation questions covering preparation, communication, operational response, and stakeholder impact.
  3. Create a framework for analyzing the effectiveness of the crisis communication strategies, including metrics like speed, clarity, and consistency.
  4. Compile a list of key learnings and recommendations for improvement, categorized by theme (e.g., communication, coordination, decision-making).
  5. Suggest methods for gathering stakeholder feedback and conducting media analysis.

Output format Present the evaluation as a structured report with sections: Evaluation Questions, Analysis Framework, Key Learnings, and Recommendations. Use bullet points and clear headings. Keep the response under 600 words.

Guardrails

  • Base analysis on provided information; do not assume details about the response.
  • Flag any areas where more data is needed for a thorough evaluation.
  • Focus on the evaluation process, not on assigning blame.

Example

  • crisis_type: product recall, response_summary: issued recall notice and set up hotline, stakeholders: customers, regulators.

Follow-up prompts

  • What specific metrics should we track to measure the success of our crisis response?
  • How can we effectively gather anonymous feedback from employees and customers?
  • Can you provide a template for a post-crisis debrief meeting agenda?