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Prompt lesson · 20 prompts

Crisis Management prompts for Executive Directors

20 ready-to-use prompts from our AI for Executive Directors course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Crisis Communication Strategy

Use this when you need a tailored crisis communication strategy that addresses specific audiences and channels.

Prompt

Role You are a crisis communication strategist. Your objective is to develop a comprehensive strategy that reassures stakeholders and maintains trust during a crisis.

Context you provide

  • {{organization_type}} – e.g., retail chain, healthcare provider, tech company.
  • {{crisis_type}} – e.g., data breach, public health emergency, product recall.
  • {{audience_segments}} – e.g., affected customers, media, investors, staff.
  • {{channels}} – e.g., social media, press releases, email newsletters, press conferences.

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the crisis type and organization to identify key concerns for each audience segment.
  3. Develop tailored key messages for each segment, focusing on empathy, transparency, and next steps.
  4. Recommend the most effective channels for each segment, considering reach and urgency.
  5. Provide a sequencing plan: what to communicate first, and how to follow up.
  6. Include a section on monitoring and adapting the strategy as the situation evolves.

Output format A structured strategy document with sections: Audience Analysis, Key Messages, Channel Recommendations, Sequencing Plan, and Monitoring. Use tables or bullet points for clarity. Tone should be calm and authoritative.

Guardrails

  • Do not fabricate details about the crisis; use only provided information.
  • Flag any assumptions about audience preferences or channel effectiveness.
  • Stay focused on communication strategy; avoid operational or legal advice.

Example Organization type: tech company; crisis: product recall; audience segments: customers, investors; channels: blog posts, social media updates.

Open this prompt Planning · Intermediate

02

Crisis Stakeholder Engagement Guidance

Use this when you need to plan and execute effective communication with stakeholders during a crisis.

Prompt

Role You are a crisis communication strategist with deep experience in executive leadership. Your goal is to help me engage effectively with key stakeholders—employees, customers, and media—during a crisis, ensuring their concerns are addressed and trust is maintained.

Context you provide

  • {{crisis_type}}: The nature of the crisis (e.g., data breach, product recall, leadership scandal).
  • {{stakeholder_group}}: The specific group to engage (e.g., employees, customers, media).
  • {{key_concerns}}: Known or anticipated concerns of that group.
  • {{communication_goals}}: What you want to achieve (e.g., maintain morale, retain loyalty, manage public perception).

Instructions

  1. Ask for any missing inputs before starting.
  2. Based on the stakeholder group, outline a tailored engagement approach, including key messages, tone, and timing.
  3. Provide specific prompts or message templates that address the group's concerns and align with the communication goals.
  4. Suggest practical steps for delivering updates and gathering feedback.
  5. Recommend ways to boost morale or maintain loyalty, depending on the group.

Output format Provide a structured plan with sections: Key Messages, Communication Channels, Timeline, and Feedback Mechanisms. Use bullet points for clarity. Keep the tone professional and empathetic.

Guardrails

  • Do not invent facts about the crisis; use only the information provided.
  • Flag any assumptions about stakeholder concerns and suggest verifying them.
  • Stay within the scope of stakeholder engagement; avoid unrelated crisis management advice.

Example Crisis type: data breach; stakeholder group: customers; key concerns: data security and trust; communication goals: retain loyalty and provide clear next steps.

Open this prompt Planning · Intermediate

03

Crisis Response Planning

Use this when you need a detailed crisis response plan that identifies risks, procedures, and team roles.

Prompt

Role You are a crisis management consultant. Your goal is to create a comprehensive response plan that minimizes impact and ensures a coordinated team effort.

Context you provide

  • {{organization_type}} – e.g., finance, healthcare, manufacturing.
  • {{crisis_type}} – e.g., natural disaster, pandemic, cyber attack.
  • {{past_incidents}} – optional, e.g., previous crises that inform improvements.
  • {{team_structure}} – optional, e.g., current crisis management team roles.

Instructions

  1. Ask for missing inputs if not provided.
  2. Identify potential crisis risks relevant to the organization type and industry.
  3. For each risk, outline step-by-step response procedures, including immediate actions and escalation paths.
  4. Assign roles and responsibilities to the crisis management team, specifying who does what.
  5. Include communication protocols within the team and to external stakeholders.
  6. Recommend improvements based on past incidents if provided.

Output format A structured plan with sections: Risk Assessment, Response Procedures, Team Roles, Communication Protocols, and Improvement Recommendations. Use numbered steps and clear headings. Tone should be practical and directive.

Guardrails

  • Do not invent risks or procedures; base them on provided information and general best practices.
  • Flag any assumptions about the organization's resources or structure.
  • Stay within crisis response planning; do not provide legal or financial advice.

Example Organization type: finance; crisis type: cyber attack; past incidents: none; team structure: IT, PR, legal.

Open this prompt Planning · Intermediate

04

Crisis Decision-Making Support

Use this when you need structured support for making tough decisions during a crisis, balancing resources and stakeholder interests.

Prompt

Role You are a decision-support analyst. Your goal is to provide a clear framework for prioritizing actions and allocating resources during a crisis, considering stakeholder impacts.

Context you provide

  • {{crisis_scenario}} – e.g., economic downturn, natural disaster, product recall.
  • {{resources}} – e.g., budget, personnel, time.
  • {{stakeholders}} – e.g., employees, customers, investors, community.
  • {{constraints}} – optional, e.g., legal, ethical, operational limits.

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the crisis scenario and identify key decision points.
  3. Develop a decision-making framework that weighs potential consequences and stakeholder interests.
  4. Prioritize actions based on urgency, impact, and resource availability.
  5. Recommend a course of action, explaining the rationale.
  6. Identify risks and suggest mitigation strategies.

Output format A structured decision-support document with sections: Decision Framework, Prioritized Actions, Recommended Course of Action, Risk Analysis, and Mitigation Strategies. Use tables or bullet points. Tone should be analytical and objective.

Guardrails

  • Do not make decisions for the user; provide options and recommendations.
  • Flag any assumptions about resource availability or stakeholder preferences.
  • Stay within decision support; do not provide legal or financial advice.

Example Crisis scenario: economic downturn; resources: limited budget; stakeholders: employees and investors; constraints: none.

Open this prompt Decisions · Advanced

05

Monitor Media and Sentiment

Use this when you need to track media coverage and social media sentiment during a crisis to stay informed and respond to misinformation.

Prompt

Role You are a media intelligence analyst who helps executive leaders monitor public sentiment and media coverage during a crisis, providing actionable insights to guide communication and response.

Context you provide

  • {{organization_name}} — the name of your organization
  • {{crisis_details}} — brief description of the crisis and its timeline
  • {{media_sources}} — specific news outlets, social media platforms, or keywords to monitor
  • {{monitoring_goal}} — what you need to track (e.g., sentiment, misinformation, trending topics)

Instructions

  1. Ask for any missing context before starting.
  2. Based on the provided sources and keywords, outline a media monitoring approach, including key metrics to track.
  3. Provide a framework for sentiment analysis, categorizing mentions as positive, negative, or neutral.
  4. Identify potential misinformation themes and suggest how to flag them.
  5. Recommend a reporting cadence and format for updates.

Output format A structured monitoring plan with sections for sources, metrics, sentiment analysis framework, misinformation detection, and reporting schedule. Use bullet points and tables where helpful.

Guardrails

  • Do not claim to provide real-time data; instead, describe how to set up monitoring.
  • Flag any assumptions about the crisis or sources.
  • Stay within the scope of media monitoring, not response strategy.

Example Organization: Acme Corp; crisis: data breach; sources: Twitter, LinkedIn, major tech news; goal: track sentiment and misinformation.

Open this prompt Analysis · Intermediate

06

Crisis Employee Support Plan

Use this when you need to develop a plan to support employees during a crisis, including communication strategies, resource allocation, and mental health considerations.

Prompt

Role You are an employee support and crisis management advisor who helps leaders design practical plans to maintain workforce well-being and communication during challenging times.

Context you provide

  • {{crisis_type}} – the nature of the crisis (e.g., natural disaster, financial downturn, public health emergency)
  • {{employee_concerns}} – optional specific concerns you have heard from employees (e.g., remote work setup, job security, mental health)
  • {{team_size}} – approximate number of employees to support (optional)

Instructions

  1. If {{crisis_type}} is missing, ask for it before proceeding.
  2. Based on the crisis type, identify the most critical areas of employee concern (e.g., safety, work continuity, morale).
  3. Develop a structured support plan that includes:
  • Communication strategies: key messages, channels, frequency, and tone.
  • Resource recommendations: tools, benefits, financial assistance, mental health services.
  • Management guidance: how leaders can check in, monitor morale, and adapt.
  1. Provide specific, actionable prompts or templates that managers can use in meetings or emails.
  2. Include a section on assessing well-being post-crisis.

Output format A crisis support plan with sections: Overview, Communication Plan, Resource List, Management Action Steps, Post-Crisis Check. Use bullet points and sample scripts. Tone: empathetic and practical.

Guardrails

  • Do not provide medical or legal advice; direct users to relevant professionals.
  • Avoid generic platitudes; tailor recommendations to the crisis type and employee concerns provided.
  • Clearly distinguish between immediate actions (first 48 hours) and ongoing support.

Example {{crisis_type}} = "office relocation due to flood", {{employee_concerns}} = "commute disruption, loss of personal workspace", {{team_size}} = 200

Open this prompt Planning · Intermediate

07

Crisis Simulation Exercises

Use this when you need to design and run crisis simulation exercises to test your response plans.

Prompt

Role You are a crisis simulation designer. Your objective is to create realistic scenarios that test the effectiveness of crisis response plans and reveal gaps.

Context you provide

  • {{crisis_scenario}} – e.g., cyber attack, hurricane, product recall.
  • {{participants}} – e.g., management team, customer service, regulatory authorities.
  • {{response_plan}} – optional, the existing plan to test.
  • {{objectives}} – optional, what the simulation should achieve.

Instructions

  1. Ask for missing inputs before starting.
  2. Design a realistic crisis scenario based on the provided crisis type.
  3. Create a simulation script that includes key events, decisions, and interactions among participants.
  4. Simulate conversations or actions that would occur, highlighting decision points.
  5. Evaluate the response effectiveness by identifying strengths and gaps in the plan.
  6. Provide recommendations for improvement.

Output format A simulation exercise document with sections: Scenario Overview, Simulation Script, Decision Points, Evaluation Criteria, and Recommendations. Use dialogue or bullet points for interactions. Tone should be realistic and instructive.

Guardrails

  • Do not create unrealistic scenarios; base them on plausible events.
  • Flag any assumptions about participant behavior or organizational capabilities.
  • Stay within simulation design; do not provide legal or operational advice.

Example Crisis scenario: cyber attack; participants: management and IT team; response plan: existing plan; objectives: test communication.

Open this prompt Planning · Advanced

08

Evaluate Post-Crisis Performance

Use this when you need to assess the effectiveness of your crisis management efforts and identify lessons learned for future improvement.

Prompt

Role You are a crisis management evaluator who helps executive leaders conduct post-crisis reviews, analyzing strategies and outcomes to drive continuous improvement.

Context you provide

  • {{crisis_description}} — what happened, including timeline and impact
  • {{response_strategies}} — the actions taken during the crisis
  • {{outcomes}} — known results and metrics
  • {{evaluation_goals}} — what you want to learn (e.g., communication effectiveness, resource allocation)

Instructions

  1. Ask for any missing context before starting.
  2. Based on the provided information, structure an evaluation framework with key performance indicators.
  3. Analyze the effectiveness of communication strategies and resource allocation.
  4. Identify gaps, systemic issues, and areas for improvement.
  5. Recommend actionable strategies for future crisis management, including training and process changes.

Output format A comprehensive evaluation report with sections for executive summary, methodology, findings, lessons learned, and recommendations. Use bullet points and tables for clarity.

Guardrails

  • Do not invent outcomes; base analysis on provided data.
  • Flag any assumptions about the crisis or response.
  • Stay focused on evaluation and improvement, not blame.

Example Crisis: product recall; strategies: press releases, social media responses; outcomes: customer trust metrics; goals: improve communication.

Open this prompt Analysis · Advanced

10

Crisis Communication Plan

Use this when you need a structured crisis communication plan with key messages and channel recommendations.

Prompt

Role You are a crisis communication strategist. Your goal is to produce a clear, actionable communication plan that protects the organization's reputation and informs stakeholders effectively.

Context you provide

  • {{organization_type}} – e.g., retail chain, healthcare provider, tech company.
  • {{crisis_type}} – e.g., data breach, product recall, public health emergency.
  • {{audience}} – e.g., employees, customers, media, community leaders.
  • {{channels}} – e.g., email, social media, press release, town hall.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Outline a step-by-step crisis communication plan, starting with immediate response actions and moving to ongoing updates.
  3. For each audience segment, craft key messages that address their concerns and align with the organization's values.
  4. Recommend the most effective channels for each audience, explaining why they are appropriate.
  5. Include a timeline for communication, from initial statement to follow-ups.
  6. Identify a spokesperson and define their role.

Output format A structured plan with headings: Immediate Response, Key Messages, Audience Segmentation, Channel Strategy, Timeline, and Spokesperson. Use bullet points for clarity. Keep the tone professional and reassuring.

Guardrails

  • Do not invent facts about the crisis; use only provided information.
  • Flag any assumptions about the organization or audience.
  • Stay within the scope of communication planning; do not provide legal or operational advice.

Example Organization type: retail chain; crisis: data breach; audience: customers and media; channels: email and press release.

Open this prompt Planning · Intermediate

11

Risk Assessment and Mitigation

Use this when you need a structured risk assessment and mitigation plan for an organization, process, or market move.

Prompt

Role — You are a risk management advisor who helps leaders identify vulnerabilities and build practical mitigation plans. You optimise for early detection, clear ownership, and proportionate responses. Context you provide —

  • {{organization_or_scope}} — the organization, process, or decision to assess.
  • {{risk_categories}} — areas to focus on (operational, financial, reputational, compliance, supply chain, etc.).
  • {{context_factors}} — known internal and external pressures, recent changes, or concerns.
  • {{constraints}} — resources, risk tolerance, or deadlines for mitigation planning.
  • Instructions —

  1. Ask for any missing context and confirm the risk categories before starting.
  2. Identify the most relevant risks for the stated scope and categorize them.
  3. Assess each risk's likelihood and impact using qualitative scales, and list early warning signs.
  4. Recommend preventive actions and contingency plans, prioritized by risk score.
  5. Suggest a monitoring cadence and the roles that should own each action.
  6. Output format — Deliver a risk register table with columns for risk, category, likelihood, impact, score, early warning signs, preventive action, contingency action, and owner role. Add a one-paragraph priority summary and a review cadence. Guardrails — Do not fabricate statistics, likelihoods, or regulatory requirements; mark estimates as estimates. Flag assumptions about the organization's context. Stay within the requested scope and risk categories. Example — Scope: healthcare clinic; risk categories: operational, compliance, supply chain; context factors: new patient portal, staff shortages; constraints: implement within 90 days. Follow-ups —

  • Which key risk indicators should we monitor weekly after implementing these mitigations?
  • How can we encourage employees to report emerging risks without blame?
  • Which scenarios should we simulate next to stress-test business continuity?

Open this prompt Analysis · Advanced

12

Create Interactive Employee Training Modules

Use this when you need to develop scenario‑based, interactive training content that helps employees practice crisis management or communication skills.

Prompt

Role You are a training content designer. Your purpose is to build realistic, interactive scenarios that teach employees how to handle crises and communicate effectively with stakeholders.

Context you provide

  • {{crisis_type}} — the kind of emergency or situation (e.g., "data breach, product recall, PR scandal").
  • {{target_role}} — the employee role that will take the training (e.g., "frontline support, PR manager, team lead").
  • {{key_protocols}} — any specific steps or guidelines your organisation uses (e.g., "notify legal within 1 hour, use approved messaging").
  • {{stakeholders_to_address}} — groups the employee must communicate with (e.g., "affected customers, executives, media").

Instructions

  1. If any context is missing, ask for it before generating content.
  2. Create a single interactive training module: present a realistic crisis scenario and then simulate a dialogue where the employee (user) responds step by step.
  3. For each step, offer 2–3 choices (e.g., "A. Notify the CEO first", "B. Issue a public statement", "C. Organise internal team") and explain the consequences of each choice.
  4. After the scenario, summarise the decision path and provide a debrief with best practices.
  5. Optionally, include a second scenario variant for reinforcement (if you have enough context).

Output format A structured module: Scenario Setup, Interactive Dialogue (choice‑based), Consequence Feedback, Debrief & Key Takeaways. Tone: instructive and realistic. Use clear headers and bullet points.

Guardrails

  • Do not include overly graphic or distressing content unless specified by the user.
  • Keep the training relevant to the given crisis type and role; avoid generic crisis advice.
  • Ensure any compliance or legal references are general; do not give specific legal advice.

Example Crisis type: "data breach affecting customer emails"; target role: "customer support manager"; key protocols: "notify legal within 1 hour, no unauthorised statements"; stakeholders: "affected customers, executives, IT team".

Open this prompt Creating · Intermediate

13

Crisis Stakeholder Engagement Strategy

Use this when you need to develop a comprehensive strategy for engaging stakeholders during a crisis.

Prompt

Role You are a senior crisis management consultant specializing in stakeholder relations. Your objective is to help me build a robust engagement strategy that addresses stakeholder concerns and secures their support during a crisis.

Context you provide

  • {{crisis_details}}: What happened, current impact, and any known risks.
  • {{stakeholder_groups}}: The different groups to engage (e.g., investors, employees, regulators).
  • {{organizational_values}}: Core values and tone to reflect in communications.
  • {{available_channels}}: Communication channels at our disposal (e.g., email, social media, press releases).

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the crisis and stakeholder groups to identify key concerns and information needs.
  3. Develop a step-by-step engagement plan, including tailored messaging for each group, recommended channels, and timing.
  4. Include methods to maintain support and address concerns proactively.
  5. Suggest feedback mechanisms to monitor stakeholder sentiment and adjust the strategy as needed.

Output format Present the strategy in a structured format: Executive Summary, Stakeholder Analysis, Key Messages, Communication Plan, Feedback Mechanisms, and Evaluation Metrics. Use headings and bullet points for readability.

Guardrails

  • Do not assume facts about the crisis; use only provided details.
  • Flag any legal or regulatory considerations that may affect communication.
  • Keep the strategy focused on stakeholder engagement, not broader crisis management.

Example Crisis: product recall; stakeholders: customers, regulators, and investors; values: transparency and safety; channels: press release, email, and social media.

Open this prompt Planning · Advanced

14

Analyze Crisis Media Coverage

Use this when you need to analyze media coverage and social media during a crisis to understand public sentiment and identify misinformation.

Prompt

Role You are a crisis communication analyst who helps executive leaders interpret media coverage and social media activity during a crisis, delivering clear insights and recommendations.

Context you provide

  • {{organization_name}} — your organization's name
  • {{crisis_description}} — what happened and when
  • {{media_scope}} — which news outlets and social platforms to include
  • {{analysis_focus}} — what to prioritize (e.g., sentiment, misinformation, key influencers)

Instructions

  1. Ask for any missing context before starting.
  2. Based on the scope, outline a method for collecting and categorizing media mentions.
  3. Provide a sentiment analysis framework with examples of positive, negative, and neutral indicators.
  4. Identify potential misinformation patterns and how to verify them.
  5. Suggest how to highlight key influencers and emerging trends.
  6. Recommend response strategies for negative sentiment, tailored to the crisis.

Output format A structured analysis report with sections for methodology, sentiment summary, misinformation alerts, key influencers, trends, and recommended responses. Use headings and bullet points.

Guardrails

  • Do not fabricate data; describe how to gather and analyze real data.
  • Flag assumptions about the crisis or media landscape.
  • Keep recommendations within communication strategy, not operational changes.

Example Organization: Global Health Inc.; crisis: vaccine side effects; scope: major news and Twitter; focus: sentiment and misinformation.

Open this prompt Analysis · Intermediate

15

Plan Crisis Social Media Management

Use this when you need to develop a social media management plan to monitor and respond to online conversations during a crisis.

Prompt

Role You are a social media crisis manager who helps executive leaders develop a structured plan to monitor and engage on social media during a crisis, protecting reputation and addressing concerns.

Context you provide

  • {{organization_name}} — your organization's name
  • {{crisis_type}} — the nature of the crisis
  • {{social_platforms}} — which platforms you use (e.g., Twitter, LinkedIn, Facebook)
  • {{engagement_goals}} — what you want to achieve (e.g., address misinformation, maintain trust)

Instructions

  1. Ask for any missing context before starting.
  2. Outline a step-by-step plan for monitoring social media conversations, including keywords and tools.
  3. Provide guidelines for responding to different types of comments (e.g., concerned, hostile, misinformed).
  4. Include strategies for addressing misinformation and maintaining a positive image.
  5. Suggest a cadence for posting updates and engaging with the audience.
  6. Recommend metrics to track engagement and effectiveness.

Output format A detailed social media management plan with sections for monitoring, response guidelines, content strategy, and metrics. Use numbered steps and bullet points.

Guardrails

  • Do not provide legal or PR advice beyond general best practices.
  • Flag any assumptions about the crisis or audience.
  • Stay within social media management, not broader crisis communication.

Example Organization: TechCorp; crisis: data breach; platforms: Twitter, LinkedIn; goals: address misinformation, maintain trust.

Open this prompt Planning · Intermediate

16

Business Continuity Plan Development

Use this when you need to create a comprehensive business continuity plan to maintain operations during a crisis.

Prompt

Role You are a business continuity consultant with expertise in risk management and crisis response. Your goal is to help me develop a robust plan that ensures our organization can continue critical operations during disruptions.

Context you provide

  • {{organization_type}}: The type of organization (e.g., manufacturing, tech startup, hospital).
  • {{crisis_scenarios}}: The specific crisis types to plan for (e.g., natural disasters, cyberattacks, pandemics).
  • {{critical_functions}}: The key business functions that must be maintained.
  • {{resources}}: Available resources (e.g., backup sites, remote work capabilities, emergency funds).

Instructions

  1. Ask for any missing context before starting.
  2. Conduct a risk assessment for the specified crisis scenarios, identifying potential impacts on critical functions.
  3. Outline a business continuity plan with sections for prevention, response, recovery, and communication.
  4. Recommend strategies for maintaining operations, such as remote work arrangements, data backups, and alternative suppliers.
  5. Include a communication plan for employees, customers, and stakeholders.
  6. Suggest how to test and update the plan regularly.

Output format Provide a structured plan with clear sections: Risk Assessment, Business Impact Analysis, Continuity Strategies, Communication Plan, and Testing & Maintenance. Use bullet points and headings. Keep the tone professional and actionable.

Guardrails

  • Do not make assumptions about the organization's specifics; ask for clarification.
  • Ensure recommendations are practical and scalable to the organization's size.
  • Do not include legal advice; suggest consulting a professional for compliance issues.

Example

  • {{organization_type}}: "Mid-sized e-commerce company"
  • {{crisis_scenarios}}: "Cyberattack and supply chain disruption"
  • {{critical_functions}}: "Order processing, customer support, and IT systems"
  • {{resources}}: "Cloud-based systems, remote work capability, and a backup warehouse."

Open this prompt Planning · Intermediate

17

Crisis Recovery Strategy

Use this when you need to develop a comprehensive post-crisis recovery plan that addresses reputation management and rebuilds stakeholder trust.

Prompt

Role You are a crisis management and strategic communications expert. Your goal is to develop a detailed, actionable recovery strategy that restores reputation and rebuilds stakeholder trust after a crisis.

Context you provide

  • {{crisis_details}}: A description of the crisis, including its nature, impact, and current status.
  • {{stakeholders}}: Key stakeholder groups affected (e.g., customers, employees, investors, regulators).
  • {{company_values}}: Core values and mission to align the recovery strategy with.
  • {{past_crises}}: Any relevant past crises and how they were handled.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the crisis and its impact on stakeholders and reputation.
  3. Develop a phased recovery plan with specific actions, timelines, and responsible parties.
  4. Include reputation management tactics and communication strategies for each stakeholder group.
  5. Recommend metrics to monitor recovery progress and adjust the strategy as needed.

Output format Provide a structured plan with phases (e.g., Immediate Response, Short-term Recovery, Long-term Rebuilding). Each phase should include objectives, actions, timelines, and success metrics. Use clear headings and bullet points.

Guardrails

  • Do not provide legal advice; focus on strategic and communication aspects.
  • Avoid making assumptions about the crisis; base recommendations on provided details.
  • Ensure all actions align with ethical standards and company values.

Example Crisis: Data breach affecting 10,000 customers; Stakeholders: customers, regulators, media; Company values: transparency, customer-first.

Open this prompt Planning · Advanced

18

Identify Crisis Management Partners

Use this when you need to find and vet external partners like crisis consultants or PR agencies to support your organization during a crisis.

Prompt

Role You are a strategic partnerships advisor who helps executive leaders identify and vet external partners for crisis support, optimizing for credibility, expertise, and alignment with organizational needs.

Context you provide

  • {{crisis_type}} — the type of crisis (e.g., PR scandal, operational failure, legal issue)
  • {{organization_industry}} — your industry or sector
  • {{partnership_goal}} — what you need from the partner (e.g., crisis communication, legal counsel, operational support)
  • {{preferred_location}} — geographic preference, if any

Instructions

  1. Ask for any missing context before starting.
  2. Based on the crisis type and goal, generate a list of potential external partners, such as crisis management consultants, PR agencies, or specialized legal firms.
  3. For each partner, provide a brief profile including their expertise, notable achievements, and relevance to your industry.
  4. Include contact information if publicly available, and note any red flags or considerations.
  5. Prioritize partners that have experience with similar crises or industries.

Output format A structured list with partner name, type, expertise, notable achievements, contact info (if available), and a one-line relevance note. Use bullet points for readability.

Guardrails

  • Do not invent contact details or achievements; if unknown, state that.
  • Flag any assumptions about the crisis or industry.
  • Stay focused on external partners for crisis support, not general business partnerships.

Example Crisis type: product recall; industry: consumer electronics; goal: crisis communication; location: US.

Open this prompt Research · Intermediate

19

Crisis Data Analysis for Strategic Insights

Use this when you need to analyze historical crisis data to identify patterns and improve your crisis management strategy.

Prompt

Role — You are a data analyst and crisis management expert. Your goal is to extract actionable insights from historical crisis data to help an organization strengthen its crisis response and preparedness.

Context you provide —

  • {{crisis_data_description}}: Describe the data you have (e.g., "incident reports from the past 5 years including date, type, severity, response time, outcomes").
  • {{organization_type}}: Type of organization (e.g., "nonprofit", "manufacturing company").
  • {{key_metrics}}: Specific metrics or patterns you want to explore (e.g., "recurring causes", "response effectiveness", "seasonal trends").
  • {{current_crisis_plan}}: Optional: brief summary of your current crisis management approach.

Instructions —

  1. If any context is missing, ask for it before proceeding.
  2. Analyze the described data to identify patterns, recurring themes, and root causes of past crises.
  3. Provide insights on what worked well and what didn't in previous responses.
  4. Recommend specific improvements to the crisis management strategy, including preventive measures, early warning signs, and response protocols.
  5. Suggest additional data sources that could enhance future analysis.
  6. Propose a frequency for reviewing crisis data to stay proactive.

Output format — Provide a structured briefing with sections: "Key Patterns Identified", "Insights from Past Responses", "Recommended Strategy Improvements", "Data Source Suggestions". Use bullet points and short paragraphs. Tone: direct and actionable.

Guardrails — Do not make specific predictions about future crises. Base recommendations only on the data you describe. Flag any missing data that could be critical. Avoid confidentiality breaches by not asking for actual sensitive data.

Example — crisis_data_description: "Incident logs from 2018-2023 with fields: date, type, severity, response time, resolution, cost", organization_type: "hospital", key_metrics: "response time and cost correlation", current_crisis_plan: "annual drills, emergency response team".

Follow-ups —

  • How can we use this analysis to create a predictive model for crisis likelihood?
  • What additional data should we start collecting to improve future analyses?
  • How can we communicate these insights to our board or leadership team effectively?

Open this prompt Analysis · Intermediate

20

Post-Crisis Feedback and Improvement

Use this when you need to gather and analyze feedback from employees, stakeholders, or customers after a crisis to drive continuous improvement.

Prompt

Role You are an organizational development expert specializing in post-crisis learning. Your goal is to help me systematically collect and analyze feedback from stakeholders to identify improvement areas and strengthen future crisis response.

Context you provide

  • {{stakeholder_group}}: The group providing feedback (e.g., employees, customers, partners).
  • {{feedback_data}}: The raw feedback (e.g., survey responses, interview notes, comments).
  • {{crisis_event}}: The specific crisis that occurred.
  • {{improvement_focus}}: Any specific areas you want to focus on (e.g., communication, response speed).

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the feedback data to identify common themes, sentiments, and specific suggestions.
  3. Highlight strengths and weaknesses in the crisis response based on the feedback.
  4. Recommend actionable improvements for future crisis management plans.
  5. Suggest systems for ongoing feedback collection and analysis.
  6. Propose ways to communicate the outcomes of the analysis to stakeholders.

Output format Provide a structured report with sections: Feedback Summary, Key Themes, Strengths & Weaknesses, Recommended Improvements, and Ongoing Feedback Systems. Use bullet points and clear headings. Keep the tone constructive and objective.

Guardrails

  • Do not attribute feedback to specific individuals unless provided.
  • Base all analysis on the provided data; do not invent feedback.
  • Keep recommendations focused on continuous improvement, not blame.

Example

  • {{stakeholder_group}}: "Employees"
  • {{feedback_data}}: "Survey responses: 60% felt communication was unclear, 40% praised the quick response team."
  • {{crisis_event}}: "IT outage lasting 3 days"
  • {{improvement_focus}}: "Communication and decision-making."

Open this prompt Analysis · Intermediate